Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims
AbstractThis study examines how the valence and argument of comments affect viewers’ attitudes toward and validation of a pseudo-scientific claim. We developed and tested a hypothesized model based on the elaboration likelihood model. Participants watched a video that introduced pseudo-scientific cl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2185287 |
| _version_ | 1797198247635189760 |
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| author | Miwa Inuzuka Yuko Tanaka Kazunori Fujimoto |
| author_facet | Miwa Inuzuka Yuko Tanaka Kazunori Fujimoto |
| author_sort | Miwa Inuzuka |
| collection | DOAJ |
| description | AbstractThis study examines how the valence and argument of comments affect viewers’ attitudes toward and validation of a pseudo-scientific claim. We developed and tested a hypothesized model based on the elaboration likelihood model. Participants watched a video that introduced pseudo-scientific claims with others’ comments on the same screen. We assigned participants (n = 646) to a control condition with no message presentation and a message condition, with the message condition divided into four conditions based on a combination of valence and substantiveness of the comments. Structural equation modeling analysis revealed that valence affected both heuristic and systematic thought, while substantiveness influenced systematic thought. The negativity of the comments not only suppressed the positive impressions, which were irrelevant to the content, but also facilitated the examination of the reasoning for the pseudoscience claims in the video. Including substantive content in the comments also led to an examination of the rationale for pseudoscience claims. The model also showed that positive impressions irrelevant to the content increased validity judgments, the final positive attitude, and agreement to the pseudo-scientific claim, while examination of the rationale for the claims decreased them. |
| first_indexed | 2024-03-12T16:46:53Z |
| format | Article |
| id | doaj.art-c6277b7654ae486e8210e0afe50bc34b |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-24T06:56:50Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-c6277b7654ae486e8210e0afe50bc34b2024-04-22T10:42:49ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019110.1080/23311886.2023.2185287Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claimsMiwa Inuzuka0Yuko Tanaka1Kazunori Fujimoto2Department of Education, Tokyo Gakugei University, Tokyo, JapanGraduate School of Engineering, Nagoya Institute of Technology, Aichi, JapanFaculty of Business Administration, Kindai University, Osaka, JapanAbstractThis study examines how the valence and argument of comments affect viewers’ attitudes toward and validation of a pseudo-scientific claim. We developed and tested a hypothesized model based on the elaboration likelihood model. Participants watched a video that introduced pseudo-scientific claims with others’ comments on the same screen. We assigned participants (n = 646) to a control condition with no message presentation and a message condition, with the message condition divided into four conditions based on a combination of valence and substantiveness of the comments. Structural equation modeling analysis revealed that valence affected both heuristic and systematic thought, while substantiveness influenced systematic thought. The negativity of the comments not only suppressed the positive impressions, which were irrelevant to the content, but also facilitated the examination of the reasoning for the pseudoscience claims in the video. Including substantive content in the comments also led to an examination of the rationale for pseudoscience claims. The model also showed that positive impressions irrelevant to the content increased validity judgments, the final positive attitude, and agreement to the pseudo-scientific claim, while examination of the rationale for the claims decreased them.https://www.tandfonline.com/doi/10.1080/23311886.2023.2185287heuristic thinkingsystematic thinkingvideo commentvalencesubstantivenesselaboration likelihood model |
| spellingShingle | Miwa Inuzuka Yuko Tanaka Kazunori Fujimoto Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims Cogent Social Sciences heuristic thinking systematic thinking video comment valence substantiveness elaboration likelihood model |
| title | Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims |
| title_full | Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims |
| title_fullStr | Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims |
| title_full_unstemmed | Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims |
| title_short | Effects of the valence and argument substantiveness of others’ comments on viewers’ validation of and attitudes toward pseudo-scientific claims |
| title_sort | effects of the valence and argument substantiveness of others comments on viewers validation of and attitudes toward pseudo scientific claims |
| topic | heuristic thinking systematic thinking video comment valence substantiveness elaboration likelihood model |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2185287 |
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