Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce
The advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there a...
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| Format: | Article |
| Language: | English |
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University of Bucharest
2022-12-01
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| Series: | Journal of Comparative Research in Anthropology and Sociology |
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| Online Access: | http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdf |
| _version_ | 1797650230346252288 |
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| author | Denis Iorga |
| author_facet | Denis Iorga |
| author_sort | Denis Iorga |
| collection | DOAJ |
| description | The advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there are limited research attempts to examine the consequences of GPT-3 on the advertising workforce. In this sense, the current study explores the viability of using GPT-3 for automated copywriting (defined as writing text for advertising purposes) and discusses prospects concerning the impact of GPT-3 on the copywriting workforce. An advertisement evaluation inquiry was conducted to evaluate the viability of GPT-3 for automated copywriting. The inquiry involved asking participants (n=31) to choose between advertisements with text generated through GPT-3 and advertisements with human-written text. Based on the reflexive analysis of the results, it is plausible to consider three implications of GPT-3 for the copywriting workforce: (1) it may substitute tasks that involve the generation of low-cost, mass-produced advertising text; (2) it may create new tasks which involve the manipulation of GPT-3 input/output for automated copywriting; and (3) it may aid copywriters to manage creative exhaustion. Such prospects suggest an uneven distribution of GPT-3 consequences on the copywriting workforce, influenced by technological, occupational, and economic factors. |
| first_indexed | 2024-03-11T15:57:15Z |
| format | Article |
| id | doaj.art-c62e4db49a6d406e9ff629d45873c0c1 |
| institution | Directory Open Access Journal |
| issn | 2068-0317 |
| language | English |
| last_indexed | 2024-03-11T15:57:15Z |
| publishDate | 2022-12-01 |
| publisher | University of Bucharest |
| record_format | Article |
| series | Journal of Comparative Research in Anthropology and Sociology |
| spelling | doaj.art-c62e4db49a6d406e9ff629d45873c0c12023-10-25T09:37:04ZengUniversity of BucharestJournal of Comparative Research in Anthropology and Sociology2068-03172022-12-011311730Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforceDenis Iorga0Interdisciplinary School of Doctoral Studies, University of Bucharest, RomaniaThe advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there are limited research attempts to examine the consequences of GPT-3 on the advertising workforce. In this sense, the current study explores the viability of using GPT-3 for automated copywriting (defined as writing text for advertising purposes) and discusses prospects concerning the impact of GPT-3 on the copywriting workforce. An advertisement evaluation inquiry was conducted to evaluate the viability of GPT-3 for automated copywriting. The inquiry involved asking participants (n=31) to choose between advertisements with text generated through GPT-3 and advertisements with human-written text. Based on the reflexive analysis of the results, it is plausible to consider three implications of GPT-3 for the copywriting workforce: (1) it may substitute tasks that involve the generation of low-cost, mass-produced advertising text; (2) it may create new tasks which involve the manipulation of GPT-3 input/output for automated copywriting; and (3) it may aid copywriters to manage creative exhaustion. Such prospects suggest an uneven distribution of GPT-3 consequences on the copywriting workforce, influenced by technological, occupational, and economic factors.http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdfartificial intelligenceaigptgpt-3future of workworkforcejobsautomationcopywritingadvertisingcreative industriescreative exhaustion |
| spellingShingle | Denis Iorga Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce Journal of Comparative Research in Anthropology and Sociology artificial intelligence ai gpt gpt-3 future of work workforce jobs automation copywriting advertising creative industries creative exhaustion |
| title | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
| title_full | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
| title_fullStr | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
| title_full_unstemmed | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
| title_short | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
| title_sort | let me write that for you prospects concerning the impact of gpt 3 on the copywriting workforce |
| topic | artificial intelligence ai gpt gpt-3 future of work workforce jobs automation copywriting advertising creative industries creative exhaustion |
| url | http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdf |
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