Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce
The advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there a...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Bucharest
2022-12-01
|
Series: | Journal of Comparative Research in Anthropology and Sociology |
Subjects: | |
Online Access: | http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdf |
_version_ | 1797650230346252288 |
---|---|
author | Denis Iorga |
author_facet | Denis Iorga |
author_sort | Denis Iorga |
collection | DOAJ |
description | The advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there are limited research attempts to examine the consequences of GPT-3 on the advertising workforce. In this sense, the current study explores the viability of using GPT-3 for automated copywriting (defined as writing text for advertising purposes) and discusses prospects concerning the impact of GPT-3 on the copywriting workforce. An advertisement evaluation inquiry was conducted to evaluate the viability of GPT-3 for automated copywriting. The inquiry involved asking participants (n=31) to choose between advertisements with text generated through GPT-3 and advertisements with human-written text. Based on the reflexive analysis of the results, it is plausible to consider three implications of GPT-3 for the copywriting workforce: (1) it may substitute tasks that involve the generation of low-cost, mass-produced advertising text; (2) it may create new tasks which involve the manipulation of GPT-3 input/output for automated copywriting; and (3) it may aid copywriters to manage creative exhaustion. Such prospects suggest an uneven distribution of GPT-3 consequences on the copywriting workforce, influenced by technological, occupational, and economic factors. |
first_indexed | 2024-03-11T15:57:15Z |
format | Article |
id | doaj.art-c62e4db49a6d406e9ff629d45873c0c1 |
institution | Directory Open Access Journal |
issn | 2068-0317 |
language | English |
last_indexed | 2024-03-11T15:57:15Z |
publishDate | 2022-12-01 |
publisher | University of Bucharest |
record_format | Article |
series | Journal of Comparative Research in Anthropology and Sociology |
spelling | doaj.art-c62e4db49a6d406e9ff629d45873c0c12023-10-25T09:37:04ZengUniversity of BucharestJournal of Comparative Research in Anthropology and Sociology2068-03172022-12-011311730Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforceDenis Iorga0Interdisciplinary School of Doctoral Studies, University of Bucharest, RomaniaThe advertising industry is an economic sector in which the capability of Artificial Intelligence (AI) technology – such as Generative Pre-trained Transformer 3 (GPT-3) – of generating text indistinguishable from a human-written text can have both positive and negative consequences. However, there are limited research attempts to examine the consequences of GPT-3 on the advertising workforce. In this sense, the current study explores the viability of using GPT-3 for automated copywriting (defined as writing text for advertising purposes) and discusses prospects concerning the impact of GPT-3 on the copywriting workforce. An advertisement evaluation inquiry was conducted to evaluate the viability of GPT-3 for automated copywriting. The inquiry involved asking participants (n=31) to choose between advertisements with text generated through GPT-3 and advertisements with human-written text. Based on the reflexive analysis of the results, it is plausible to consider three implications of GPT-3 for the copywriting workforce: (1) it may substitute tasks that involve the generation of low-cost, mass-produced advertising text; (2) it may create new tasks which involve the manipulation of GPT-3 input/output for automated copywriting; and (3) it may aid copywriters to manage creative exhaustion. Such prospects suggest an uneven distribution of GPT-3 consequences on the copywriting workforce, influenced by technological, occupational, and economic factors.http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdfartificial intelligenceaigptgpt-3future of workworkforcejobsautomationcopywritingadvertisingcreative industriescreative exhaustion |
spellingShingle | Denis Iorga Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce Journal of Comparative Research in Anthropology and Sociology artificial intelligence ai gpt gpt-3 future of work workforce jobs automation copywriting advertising creative industries creative exhaustion |
title | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
title_full | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
title_fullStr | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
title_full_unstemmed | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
title_short | Let me write that for you: Prospects concerning the impact of GPT-3 on the copywriting workforce |
title_sort | let me write that for you prospects concerning the impact of gpt 3 on the copywriting workforce |
topic | artificial intelligence ai gpt gpt-3 future of work workforce jobs automation copywriting advertising creative industries creative exhaustion |
url | http://compaso.eu/wpd/wp-content/uploads/2023/04/Compaso2022-131-Iorga.pdf |
work_keys_str_mv | AT denisiorga letmewritethatforyouprospectsconcerningtheimpactofgpt3onthecopywritingworkforce |