VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL

Lately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This st...

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Main Author: Sayyida Sayyida
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika 2023-09-01
Series:Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Subjects:
Online Access:https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/509
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author Sayyida Sayyida
author_facet Sayyida Sayyida
author_sort Sayyida Sayyida
collection DOAJ
description Lately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This study aims to determine the effect of the response of hospital visitors on the quality of hospital services. The research sample was the introduction of patients in three middle-class private hospitals in Surabaya, namely Adi Husada Hospital, Siloam Hospital and Premier Hospital. A total of 405 samples were divided into 2 groups, namely group 1 with 30 respondents and group 2 with 375 respondents. Data analysis of group 1 with Cronbach's Alpha aims to test the quality of the questionnaire before it is used to produce data analysis. To answer the research objectives, Structural Equation Model (SEM) analysis was carried out on the data in group 2. In this test, 5 data were detected as outliers so that the remaining 370 data were analyzed. The results show that the loyalty of patients and their families to visit the same hospital is influenced by the expectations and satisfaction of patients and their families and is influenced by the quality of hospital services they feel. Service quality has the greatest influence on patient and family loyalty.
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spelling doaj.art-c63109d1105f46a6a9219c62afa7ddf02023-09-29T19:10:33ZindSekolah Tinggi Ilmu Ekonomi (STIE) MahardikaMedia Mahardhika: Media Komunikasi Ekonomi dan Manajemen0854-08612407-49502023-09-01221486010.29062/mahardika.v22i1.509506VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITALSayyida Sayyida0Wiraraja UniversityLately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This study aims to determine the effect of the response of hospital visitors on the quality of hospital services. The research sample was the introduction of patients in three middle-class private hospitals in Surabaya, namely Adi Husada Hospital, Siloam Hospital and Premier Hospital. A total of 405 samples were divided into 2 groups, namely group 1 with 30 respondents and group 2 with 375 respondents. Data analysis of group 1 with Cronbach's Alpha aims to test the quality of the questionnaire before it is used to produce data analysis. To answer the research objectives, Structural Equation Model (SEM) analysis was carried out on the data in group 2. In this test, 5 data were detected as outliers so that the remaining 370 data were analyzed. The results show that the loyalty of patients and their families to visit the same hospital is influenced by the expectations and satisfaction of patients and their families and is influenced by the quality of hospital services they feel. Service quality has the greatest influence on patient and family loyalty.https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/509expectationsservice qualityloyaltysatisfaction
spellingShingle Sayyida Sayyida
VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
expectations
service quality
loyalty
satisfaction
title VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
title_full VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
title_fullStr VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
title_full_unstemmed VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
title_short VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL
title_sort visitor response as the impact of service quality in private hospital
topic expectations
service quality
loyalty
satisfaction
url https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/509
work_keys_str_mv AT sayyidasayyida visitorresponseastheimpactofservicequalityinprivatehospital