The Student Entrepreneurial Journey

This paper explores the stories of student entrepreneurs in order to understand 1) their motivation for pursuing student entrepreneurship, 2) their entrepreneurial engagements, and 3) their entrepreneurial challenges including how they balance entrepreneurship and academic work. The study uses a qu...

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Main Authors: Keren Naa Abeka Arthur, Albert Kwame Arthur
Format: Article
Language:English
Published: University of Arkansas 2020-05-01
Series:Artivate
Subjects:
Online Access:https://artivate.org/index.php/artivate/article/view/91
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author Keren Naa Abeka Arthur
Albert Kwame Arthur
author_facet Keren Naa Abeka Arthur
Albert Kwame Arthur
author_sort Keren Naa Abeka Arthur
collection DOAJ
description This paper explores the stories of student entrepreneurs in order to understand 1) their motivation for pursuing student entrepreneurship, 2) their entrepreneurial engagements, and 3) their entrepreneurial challenges including how they balance entrepreneurship and academic work. The study uses a qualitative research design involving a total of twenty graduates of visual arts academic programs in Ghana; respondents were sampled using a purposive and snowball approach. Data collection was carried out with the help of a semi-structured interview guide and data analysis was conducted using a thematic analysis approach. Findings show that most respondents chose to pursue entrepreneurship while studying as early as senior high school level as an avenue for addressing personal financial constraints. Results indicated a preference for entrepreneurial activities in multiple art related industries for most respondents with sectors such as graphic communication design and t-shirt printing dominating. Further, responses show that respondents faced financial, operational, marketing, and managerial challenges in their entrepreneurial pursuits. It is concluded that students in our sample capitalize on the skills they acquire as part of their education to pursue predominantly craft entrepreneurship as a survival strategy. Their entrepreneurial engagements mostly focus on opportunities in their field of specialization with general and context specific challenges confronting them. It is recommended that policy makers in academia, industry, and government work together towards positioning student entrepreneurs to be growth oriented even when choosing the craft route to entrepreneurship.
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spelling doaj.art-c636dcae693c4091a11b2c5deca429482024-01-09T13:52:35ZengUniversity of ArkansasArtivate2164-77472020-05-019110.34053/artivate.9.1.91The Student Entrepreneurial JourneyKeren Naa Abeka Arthur0Albert Kwame Arthur1University of Cape CoastUniversity of Education, Winneba This paper explores the stories of student entrepreneurs in order to understand 1) their motivation for pursuing student entrepreneurship, 2) their entrepreneurial engagements, and 3) their entrepreneurial challenges including how they balance entrepreneurship and academic work. The study uses a qualitative research design involving a total of twenty graduates of visual arts academic programs in Ghana; respondents were sampled using a purposive and snowball approach. Data collection was carried out with the help of a semi-structured interview guide and data analysis was conducted using a thematic analysis approach. Findings show that most respondents chose to pursue entrepreneurship while studying as early as senior high school level as an avenue for addressing personal financial constraints. Results indicated a preference for entrepreneurial activities in multiple art related industries for most respondents with sectors such as graphic communication design and t-shirt printing dominating. Further, responses show that respondents faced financial, operational, marketing, and managerial challenges in their entrepreneurial pursuits. It is concluded that students in our sample capitalize on the skills they acquire as part of their education to pursue predominantly craft entrepreneurship as a survival strategy. Their entrepreneurial engagements mostly focus on opportunities in their field of specialization with general and context specific challenges confronting them. It is recommended that policy makers in academia, industry, and government work together towards positioning student entrepreneurs to be growth oriented even when choosing the craft route to entrepreneurship. https://artivate.org/index.php/artivate/article/view/91Entrepreneurial journeytertiary educationuniversity graduatesVisual arts
spellingShingle Keren Naa Abeka Arthur
Albert Kwame Arthur
The Student Entrepreneurial Journey
Artivate
Entrepreneurial journey
tertiary education
university graduates
Visual arts
title The Student Entrepreneurial Journey
title_full The Student Entrepreneurial Journey
title_fullStr The Student Entrepreneurial Journey
title_full_unstemmed The Student Entrepreneurial Journey
title_short The Student Entrepreneurial Journey
title_sort student entrepreneurial journey
topic Entrepreneurial journey
tertiary education
university graduates
Visual arts
url https://artivate.org/index.php/artivate/article/view/91
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