Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’

This article aims to deliver a new and methodologically modified view of representation and propaganda strategies in the late 18th century. In the Josephine era, emphasis was placed less on the glorification of a single regent. Instead, the focus was more on complex, multi-layered propagations of a...

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Main Author: Werner Telesko
Format: Article
Language:deu
Published: Institute of Art History 2019-01-01
Series:Radovi Instituta za Povijest Umjetnosti
Subjects:
Online Access:https://hrcak.srce.hr/file/340202
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author Werner Telesko
author_facet Werner Telesko
author_sort Werner Telesko
collection DOAJ
description This article aims to deliver a new and methodologically modified view of representation and propaganda strategies in the late 18th century. In the Josephine era, emphasis was placed less on the glorification of a single regent. Instead, the focus was more on complex, multi-layered propagations of a new system of governance and self-image in the context of reform efforts that were intended to permeate all areas of life. In general, the contents of prints dealing with the confessional issue range from the image of the ruler (for example, Joseph as a ‘new’ Diogenes) to satire. The Protestants acclaimed the monarch with demonstrations of gratitude in words, writings and images, which ultimately made the piety of the Emperor a subject in itself. On that bases, I will try to apply a multipolar model that encapsulates the exercise of power as a system of communicative processes with many divergent participators. This view is in line with recent methodological approaches which regard communication as simultaneously a prerequisite and a function of domination. Hence the fundamental question here is how state reforms, particularly those concerning ‘Religious Tolerance’, could be communicated and (finally) carried out in words and images.
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spelling doaj.art-c64cd6aa818844fc87a8f17a08e1f0bb2024-04-15T16:02:59ZdeuInstitute of Art HistoryRadovi Instituta za Povijest Umjetnosti0350-34371845-45342019-01-014310311210.31664/ripu.2019.43.08Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’Werner Telesko0Österreichische Akademie der Wissenschaften, Institut für die Erforschung der Habsburgermonarchie und des Balkanraumes, WienThis article aims to deliver a new and methodologically modified view of representation and propaganda strategies in the late 18th century. In the Josephine era, emphasis was placed less on the glorification of a single regent. Instead, the focus was more on complex, multi-layered propagations of a new system of governance and self-image in the context of reform efforts that were intended to permeate all areas of life. In general, the contents of prints dealing with the confessional issue range from the image of the ruler (for example, Joseph as a ‘new’ Diogenes) to satire. The Protestants acclaimed the monarch with demonstrations of gratitude in words, writings and images, which ultimately made the piety of the Emperor a subject in itself. On that bases, I will try to apply a multipolar model that encapsulates the exercise of power as a system of communicative processes with many divergent participators. This view is in line with recent methodological approaches which regard communication as simultaneously a prerequisite and a function of domination. Hence the fundamental question here is how state reforms, particularly those concerning ‘Religious Tolerance’, could be communicated and (finally) carried out in words and images.https://hrcak.srce.hr/file/340202Representation and propaganda strategiesReform effortsReligious policyEnlightenmentCommunicative processesReligious Tolerance
spellingShingle Werner Telesko
Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
Radovi Instituta za Povijest Umjetnosti
Representation and propaganda strategies
Reform efforts
Religious policy
Enlightenment
Communicative processes
Religious Tolerance
title Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
title_full Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
title_fullStr Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
title_full_unstemmed Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
title_short Graphic Prints of the Josephine Period (1765/1790) and the Propaganda of ‘Religious Tolerance’
title_sort graphic prints of the josephine period 1765 1790 and the propaganda of religious tolerance
topic Representation and propaganda strategies
Reform efforts
Religious policy
Enlightenment
Communicative processes
Religious Tolerance
url https://hrcak.srce.hr/file/340202
work_keys_str_mv AT wernertelesko graphicprintsofthejosephineperiod17651790andthepropagandaofreligioustolerance