The Evaluation of Competitive Intelligence Maturity Level in Hotels (Study on Yazd 3 and 4 star Hotels)
within hotels. This paper aims to estimate the competitive intelligencematurity within Yazd hotels based on its final function. The project isempirically based and is characterized by exploratory approach. Aquestionnaire-oriented survey covering 56 managers of Yazd 3 and 4star hotels as samples was...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_1359_60fa8dfcca9b8a1c534860d8e6ee8cf0.pdf |