Colour and gender: language nuances

It is a deeply rooted belief that women possess a richer colour vocabulary than men (Rich, 1977). According to Lakoff, certain adjectives denoting colour (e.g. mauve) would never be naturally chosen by men unless they were «imitating a woman sarcastically, or a homosexual, or an interior decorator»...

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Main Author: Isabel Espinosa Zaragoza
Format: Article
Language:Spanish
Published: Universidad de Alicante 2021-07-01
Series:Feminismo/s
Online Access:https://feminismos.ua.es/article/view/18109
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author Isabel Espinosa Zaragoza
author_facet Isabel Espinosa Zaragoza
author_sort Isabel Espinosa Zaragoza
collection DOAJ
description It is a deeply rooted belief that women possess a richer colour vocabulary than men (Rich, 1977). According to Lakoff, certain adjectives denoting colour (e.g. mauve) would never be naturally chosen by men unless they were «imitating a woman sarcastically, or a homosexual, or an interior decorator» (1973, p. 49). Are these affirmations adjusted to our present reality? Nowadays, colour is present in almost every economic sector. Consequently, a proficient use of colour vocabulary is expected from professionals, regardless of their gender. Hence, if the differences in colour vocabulary are learnt and highly dependent on the user’s necessities and expectations, then said differences after globalisation and exposure to the Internet should not be so striking. With this objective in mind, this study analyses colour elicitation performed by university students. Both their descriptive capacity and colour lexicon availability are measured depending on students’ colour terms usage. Furthermore, potential reasons for variation are provided.
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spelling doaj.art-c68027c80e724e35ab418c91da4352af2022-12-21T23:13:41ZspaUniversidad de AlicanteFeminismo/s1989-99982021-07-013811510.14198/fem.2021.38.05Colour and gender: language nuancesIsabel Espinosa Zaragozahttps://orcid.org/0000-0002-9206-6917It is a deeply rooted belief that women possess a richer colour vocabulary than men (Rich, 1977). According to Lakoff, certain adjectives denoting colour (e.g. mauve) would never be naturally chosen by men unless they were «imitating a woman sarcastically, or a homosexual, or an interior decorator» (1973, p. 49). Are these affirmations adjusted to our present reality? Nowadays, colour is present in almost every economic sector. Consequently, a proficient use of colour vocabulary is expected from professionals, regardless of their gender. Hence, if the differences in colour vocabulary are learnt and highly dependent on the user’s necessities and expectations, then said differences after globalisation and exposure to the Internet should not be so striking. With this objective in mind, this study analyses colour elicitation performed by university students. Both their descriptive capacity and colour lexicon availability are measured depending on students’ colour terms usage. Furthermore, potential reasons for variation are provided.https://feminismos.ua.es/article/view/18109
spellingShingle Isabel Espinosa Zaragoza
Colour and gender: language nuances
Feminismo/s
title Colour and gender: language nuances
title_full Colour and gender: language nuances
title_fullStr Colour and gender: language nuances
title_full_unstemmed Colour and gender: language nuances
title_short Colour and gender: language nuances
title_sort colour and gender language nuances
url https://feminismos.ua.es/article/view/18109
work_keys_str_mv AT isabelespinosazaragoza colourandgenderlanguagenuances