Corporate Reputation and Customer Brand Switching Behavior in Sri Lankan Telecommunication Industry

<p>In the fiercely competitive telecommunication industry in Sri Lanka, companies tend to focus on the respective customer base without just limiting to the new customers. In this competition, the existing customers are exposed to variety of offers from the competing firms and this may be a pe...

Full description

Bibliographic Details
Main Author:	S. G. W. K . Jayawickramarathna
Format:	Article
Language:	English
Published:	Faculty of Commerce & Manangement Studies, University of Kelaniya 2015-05-01
Series:	Kelaniya Journal of Management
Subjects:	Corporate reputation, Emotional appeal, Switching behavior
Online Access:	https://kjm.sljol.info/articles/7482

Similar Items

Linking Corporate Social Responsibility with Reputation and Brand of the Firm
by: Jintao Lu, et al.
Published: (2019-05-01)

PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]
by: Keni Keni, et al.
Published: (2021-05-01)

Conceptual approach to corporate reputation modeling
by: Vlastelica Tamara, et al.
Published: (2017-01-01)

Exploring the Relationship between Corporate Reputation, Employer Branding, and Corporate Social Responsibility
by: Ali Azhdari, et al.
Published: (2023-12-01)

Corporate reputation : brand and communication /
by: Roper, Stuart 532698, et al.
Published: (2012)

Impact of corporate identity on reputation and employer’s brand
by: Jana Charvát Janechová, et al.
Published: (2023-06-01)

Corporate sustainability impact on reputation and customer behaviour
by: Laura Jančiauskaitė, et al.
Published: (2019-12-01)

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, BRAND PERSONALITY AND CORPORATE REPUTATION ON BRAND LOYALTY OF MODERN RETAILERS
by: Arie Pratama Putra, et al.
Published: (2019-03-01)

The impact of the employer brand on the corporate reputation of hotel companies
by: Ognjanović Jasmina
Published: (2020-01-01)

Measuring instruments of corporate reputation
by: Damir Grgić
Published: (2008-12-01)

The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation
by: Šontaitė-Petkevičienė Miglė, et al.
Published: (2021-06-01)

Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
by: Muhammad Zeesahn, et al.
Published: (2020-06-01)

Digital Customer as a Creator of the Reputation of Modern Companies
by: Szwajca Danuta
Published: (2019-01-01)

A NEW APPROACH FOR MEASURING CORPORATE REPUTATION
by: Percy Marquina Feldman, et al.
Published: (2014-01-01)

The Role of Social Media in Corporate Reputation Management – The Results of the Polish Enterprises
by: Szwajca Danuta
Published: (2017-02-01)

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization
by: Linart Janbout
Published: (2020-11-01)

The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective
by: Mohammad Ziaul Hoq, et al.
Published: (2010-01-01)

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP CORPORATE REPUTATION
by: I Gusti Putu Aditya Saputra, et al.
Published: (2017-01-01)

Factors Affecting Employee’s Awareness of Their Impact on Corporate Reputation
by: Dindha Vitri Primadini, et al.
Published: (2017-11-01)

The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them
by: Nasim Karimzadeh, et al.
Published: (2021-08-01)

Corporate Reputation: How it Works for Company’s Performance
by: Victor Danciu
Published: (2016-12-01)

Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
by: Yan Zhao, et al.
Published: (2021-11-01)

Joint impact of Philanthropy and Corporate Reputation on Firm Value
by: Fransiskus Eduardus Daromes, et al.
Published: (2020-03-01)

Corporate Global Responsibility and Reputation Risk Management
by: Raffaella Cassano
Published: (2019-09-01)

IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY
by: Miroslav Ivić, et al.
Published: (2022-12-01)

Corporate reputation and bankruptcy risk
by: Alan Diógenes Góis (in memoriam), et al.
Published: (2020-05-01)

Analysis of the relationship between corporate identity, image and reputation of the company
by: Vuković Milovan V., et al.
Published: (2021-01-01)

The Effect of Customer Empowerment on Corporate Reputation Perception
by: Yağmur Kerse
Published: (2023-09-01)

The “industrial halo” and its impact on the assessment of corporate reputation
by: Emilio Calvo-Iriarte, et al.
Published: (2024-04-01)

The role of corporate social responsibility activities in employees’ perception of brand reputation and brand equity
by: Tuan Khanh Vuong, et al.
Published: (2023-06-01)

Effects of project management maturity, sustainability and governance mediated by project success on corporate reputation of public sector organizations in Pakistan
by: Irfan, Muhammad
Published: (2018)

Corporate environmental responsibility – a key determinant of corporate reputation
by: Cristina GĂNESCU, et al.
Published: (2014-06-01)

The Use of Cause-Related Marketing to Build Good Corporate Reputation
by: Šontaitė-Petkevičienė Miglė, et al.
Published: (2020-06-01)

Corporate reputation index: empirical research in banking sector
by: Damir Grgić
Published: (2012-07-01)

A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
by: Chungyeol Lee, et al.
Published: (2016-01-01)

Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation
by: Ingrida Smaiziene
Published: (2016-02-01)

Your Future Employer: Employer Branding, Reputation, and Social Media
by: Charles Hanu, et al.
Published: (2021-03-01)

The Impact of Reputation on Corporate Financial Performance: Median Regression Approach
by: Vig Silvija, et al.
Published: (2017-09-01)

Corporate Reputation, Available Slack, And Financial Distress Risk
by: Aminatuzzuhro, et al.
Published: (2024-01-01)

THE IMPACT OF CORPORATE REPUTATION ON MARKET VALUE, EMPRICAL EVIDENCE FROM TURKEY
by: D. Özbay
Published: (2018-12-01)