The impact of financial performance on the profitability of advertising agencies in the Slovak Republic

The impact of financial performance on the profitability of advertising agencies in the Slovak Republic

Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitabili...

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Bibliographic Details
Main Authors: Lehenchuk Serhii, Serpeninova Yuliia, Zavalii Tetiana, Juhaszova Zuzana, Kordošová Alena
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2023-01-01
Series:Strategic Management
Subjects:
profitability
financial performance
advertising agencies
regression analysis
return on assets
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2023/1821-34482301041L.pdf

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