The merging of reality and fiction in Pixar's unconventional promotional actions
Although the promotion of Pixar films uses conventional tools —poster, trailer, etc.—, they are also developed innovative actions that seek to generate awareness and cooperate in brand building. These actions seem to accentuate one of the goals of Pixar cinema: that fictional characters, worlds, and...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universitat Politècnica de València
2021-03-01
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| Series: | Con A de Animación |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/CAA/article/view/15084 |
| _version_ | 1818676308995997696 |
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| author | David Selva-Ruiz |
| author_facet | David Selva-Ruiz |
| author_sort | David Selva-Ruiz |
| collection | DOAJ |
| description | Although the promotion of Pixar films uses conventional tools —poster, trailer, etc.—, they are also developed innovative actions that seek to generate awareness and cooperate in brand building. These actions seem to accentuate one of the goals of Pixar cinema: that fictional characters, worlds, and narratives are perceived as real. This work aims to analyze the interplay between reality and fiction in the use of unconventional communication tools for the promotion of Pixar films. It is concluded that its promotion encompasses unconventional content and actions of great originality that contribute to the narrative universe of films and, therefore, of the Pixar brand itself; and that these contents and actions, in their diversity, have the common link of trying to bring the fiction of the screens to a real or even physical sphere. |
| first_indexed | 2024-12-17T08:41:25Z |
| format | Article |
| id | doaj.art-c6ab91ec608d4a02be41230bede0b692 |
| institution | Directory Open Access Journal |
| issn | 2173-6049 2173-3511 |
| language | Spanish |
| last_indexed | 2024-12-17T08:41:25Z |
| publishDate | 2021-03-01 |
| publisher | Universitat Politècnica de València |
| record_format | Article |
| series | Con A de Animación |
| spelling | doaj.art-c6ab91ec608d4a02be41230bede0b6922022-12-21T21:56:19ZspaUniversitat Politècnica de ValènciaCon A de Animación2173-60492173-35112021-03-01012325110.4995/caa.2021.150848551The merging of reality and fiction in Pixar's unconventional promotional actionsDavid Selva-Ruiz0Universidad de CádizAlthough the promotion of Pixar films uses conventional tools —poster, trailer, etc.—, they are also developed innovative actions that seek to generate awareness and cooperate in brand building. These actions seem to accentuate one of the goals of Pixar cinema: that fictional characters, worlds, and narratives are perceived as real. This work aims to analyze the interplay between reality and fiction in the use of unconventional communication tools for the promotion of Pixar films. It is concluded that its promotion encompasses unconventional content and actions of great originality that contribute to the narrative universe of films and, therefore, of the Pixar brand itself; and that these contents and actions, in their diversity, have the common link of trying to bring the fiction of the screens to a real or even physical sphere.https://polipapers.upv.es/index.php/CAA/article/view/15084pixarpublicidadcomunicación no convencionalnarrativas transmediacultura popular |
| spellingShingle | David Selva-Ruiz The merging of reality and fiction in Pixar's unconventional promotional actions Con A de Animación pixar publicidad comunicación no convencional narrativas transmedia cultura popular |
| title | The merging of reality and fiction in Pixar's unconventional promotional actions |
| title_full | The merging of reality and fiction in Pixar's unconventional promotional actions |
| title_fullStr | The merging of reality and fiction in Pixar's unconventional promotional actions |
| title_full_unstemmed | The merging of reality and fiction in Pixar's unconventional promotional actions |
| title_short | The merging of reality and fiction in Pixar's unconventional promotional actions |
| title_sort | merging of reality and fiction in pixar s unconventional promotional actions |
| topic | pixar publicidad comunicación no convencional narrativas transmedia cultura popular |
| url | https://polipapers.upv.es/index.php/CAA/article/view/15084 |
| work_keys_str_mv | AT davidselvaruiz themergingofrealityandfictioninpixarsunconventionalpromotionalactions AT davidselvaruiz mergingofrealityandfictioninpixarsunconventionalpromotionalactions |