Budgeting marketing activity of higher education institutions
This article examines the types of budgets in accordance with the maturity budget, the features and specific sides of budgeting process marketing activity of higher education institutions. The analysis of positive and negative sides of the two methods of budgeting is held. Examples of marketing budg...
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| Format: | Article |
| Language: | English |
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Ukrainian Center for Cultural Studies
2013-08-01
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| Series: | Cхід |
| Subjects: | |
| Online Access: | http://skhid.kubg.edu.ua/article/view/16321 |
| _version_ | 1817987575987568640 |
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| author | Olena Bobalo |
| author_facet | Olena Bobalo |
| author_sort | Olena Bobalo |
| collection | DOAJ |
| description | This article examines the types of budgets in accordance with the maturity budget, the features and specific sides of budgeting process marketing activity of higher education institutions. The analysis of positive and negative sides of the two methods of budgeting is held. Examples of marketing budgets for higher school are shown |
| first_indexed | 2024-04-14T00:23:08Z |
| format | Article |
| id | doaj.art-c6c7808155c24fab875a2eb29c26493f |
| institution | Directory Open Access Journal |
| issn | 1728-9343 |
| language | English |
| last_indexed | 2024-04-14T00:23:08Z |
| publishDate | 2013-08-01 |
| publisher | Ukrainian Center for Cultural Studies |
| record_format | Article |
| series | Cхід |
| spelling | doaj.art-c6c7808155c24fab875a2eb29c26493f2022-12-22T02:22:52ZengUkrainian Center for Cultural StudiesCхід1728-93432013-08-0101(115)212610.21847/1728-9343.2012.1(115).1632116321Budgeting marketing activity of higher education institutionsOlena Bobalo0Національний університет "Львівська політехніка"This article examines the types of budgets in accordance with the maturity budget, the features and specific sides of budgeting process marketing activity of higher education institutions. The analysis of positive and negative sides of the two methods of budgeting is held. Examples of marketing budgets for higher school are shownhttp://skhid.kubg.edu.ua/article/view/16321маркетингова діяльністьВНЗбюджетування |
| spellingShingle | Olena Bobalo Budgeting marketing activity of higher education institutions Cхід маркетингова діяльність ВНЗ бюджетування |
| title | Budgeting marketing activity of higher education institutions |
| title_full | Budgeting marketing activity of higher education institutions |
| title_fullStr | Budgeting marketing activity of higher education institutions |
| title_full_unstemmed | Budgeting marketing activity of higher education institutions |
| title_short | Budgeting marketing activity of higher education institutions |
| title_sort | budgeting marketing activity of higher education institutions |
| topic | маркетингова діяльність ВНЗ бюджетування |
| url | http://skhid.kubg.edu.ua/article/view/16321 |
| work_keys_str_mv | AT olenabobalo budgetingmarketingactivityofhighereducationinstitutions |