Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm

A great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this...

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Main Author: Ji Hee Song
Format: Article
Language:English
Published: Korean Marketing Association 2023-01-01
Series:Asia Marketing Journal
Subjects:
Online Access:https://amj.kma.re.kr/journal/vol24/iss4/3/
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author Ji Hee Song
author_facet Ji Hee Song
author_sort Ji Hee Song
collection DOAJ
description A great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this study is to provide meaningful insights into the theoretical development of social entrepreneurship and how to achieve social innovation by fostering social entrepreneurship. Drawing on the five critical elements of social entrepreneurship developed by Dees (1998), we explore social entrepreneurship by investigating the first Korean social entrepreneur, Kang Min, the founder of Dong Wha, a 125-year-old company in South Korea. The findings offer meaningful and valuable insights to the literature on social entrepreneurship and to current and potential social entrepreneurs wanting to find new ways to achieve social improvement and move society forward.
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spelling doaj.art-c6cfed851a704d80af615383f1f8373d2023-02-15T02:51:41ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002023-01-01244152160https://doi.org/10.53728/2765-6500.1596 Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha PharmJi Hee Song0https://orcid.org/0000-0003-3002-3943College of Business Administration, University of SeoulA great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this study is to provide meaningful insights into the theoretical development of social entrepreneurship and how to achieve social innovation by fostering social entrepreneurship. Drawing on the five critical elements of social entrepreneurship developed by Dees (1998), we explore social entrepreneurship by investigating the first Korean social entrepreneur, Kang Min, the founder of Dong Wha, a 125-year-old company in South Korea. The findings offer meaningful and valuable insights to the literature on social entrepreneurship and to current and potential social entrepreneurs wanting to find new ways to achieve social improvement and move society forward.https://amj.kma.re.kr/journal/vol24/iss4/3/social entrepreneurshipsocial enterprisecase studysocial entrepreneurdong wha pharm
spellingShingle Ji Hee Song
Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
Asia Marketing Journal
social entrepreneurship
social enterprise
case study
social entrepreneur
dong wha pharm
title Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
title_full Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
title_fullStr Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
title_full_unstemmed Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
title_short Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
title_sort exploring social entrepreneurship of the first social enterprise in south korea the case of the founder of dong wha pharm
topic social entrepreneurship
social enterprise
case study
social entrepreneur
dong wha pharm
url https://amj.kma.re.kr/journal/vol24/iss4/3/
work_keys_str_mv AT jiheesong exploringsocialentrepreneurshipofthefirstsocialenterpriseinsouthkoreathecaseofthefounderofdongwhapharm