National economic image and soft economic power evaluation
The article provides a review of national economic image, brand, and soft economic power evaluation methods based on opinion polls or objective indicators. The author elaborates and tests a webometric method for evaluation of specific components of national economic image and soft power. National ec...
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| Format: | Article |
| Language: | English |
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Scientia et Progressus Fundation
2015-12-01
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| Series: | Torun International Studies |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/TSM/article/view/9402 |
| _version_ | 1818437972379303936 |
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| author | Oleksii Chugaiev |
| author_facet | Oleksii Chugaiev |
| author_sort | Oleksii Chugaiev |
| collection | DOAJ |
| description | The article provides a review of national economic image, brand, and soft economic power evaluation methods based on opinion polls or objective indicators. The author elaborates and tests a webometric method for evaluation of specific components of national economic image and soft power. National economic image is measured as the share of positive messages in total number of messages about economy of a country. Soft economic power is described as national economic image adjusted for absolute amount of positive economic information about a country. Various key words and expressions are used for web search query to analyze specific components of economic image (trade, inflation, finance, budget, quality, competitiveness, investment, business, corruption, corporate governance, wages, economic cooperation or conflicts, economic growth or crisis). The advantages and limitations of the suggested approach are discussed. The sample for testing the method includes Poland, Ukraine, Russia, Turkey, Romania, Germany, and Moldova. Germany and Poland have almost no major weaknesses, while Russia and Ukraine have almost no major strengths among economic image components. Germany is a soft power leader in the majority of areas, followed by Russia, Turkey and Poland. Ukraine, Romania, and Moldova can improve their image and soft power by better real economic performance and wider coverage of positive economic information about these countries. |
| first_indexed | 2024-12-14T17:33:10Z |
| format | Article |
| id | doaj.art-c6d9a9c287674134b6199471937ca534 |
| institution | Directory Open Access Journal |
| issn | 2391-4920 2391-7601 |
| language | English |
| last_indexed | 2024-12-14T17:33:10Z |
| publishDate | 2015-12-01 |
| publisher | Scientia et Progressus Fundation |
| record_format | Article |
| series | Torun International Studies |
| spelling | doaj.art-c6d9a9c287674134b6199471937ca5342022-12-21T22:53:03ZengScientia et Progressus FundationTorun International Studies2391-49202391-76012015-12-0118132510.12775/TIS.2015.0028277National economic image and soft economic power evaluationOleksii Chugaiev0Nicolaus Copernicus UniversityThe article provides a review of national economic image, brand, and soft economic power evaluation methods based on opinion polls or objective indicators. The author elaborates and tests a webometric method for evaluation of specific components of national economic image and soft power. National economic image is measured as the share of positive messages in total number of messages about economy of a country. Soft economic power is described as national economic image adjusted for absolute amount of positive economic information about a country. Various key words and expressions are used for web search query to analyze specific components of economic image (trade, inflation, finance, budget, quality, competitiveness, investment, business, corruption, corporate governance, wages, economic cooperation or conflicts, economic growth or crisis). The advantages and limitations of the suggested approach are discussed. The sample for testing the method includes Poland, Ukraine, Russia, Turkey, Romania, Germany, and Moldova. Germany and Poland have almost no major weaknesses, while Russia and Ukraine have almost no major strengths among economic image components. Germany is a soft power leader in the majority of areas, followed by Russia, Turkey and Poland. Ukraine, Romania, and Moldova can improve their image and soft power by better real economic performance and wider coverage of positive economic information about these countries.https://apcz.umk.pl/czasopisma/index.php/TSM/article/view/9402economic powersoft powernational imagewebometric approacheconomic informationeconomic performance |
| spellingShingle | Oleksii Chugaiev National economic image and soft economic power evaluation Torun International Studies economic power soft power national image webometric approach economic information economic performance |
| title | National economic image and soft economic power evaluation |
| title_full | National economic image and soft economic power evaluation |
| title_fullStr | National economic image and soft economic power evaluation |
| title_full_unstemmed | National economic image and soft economic power evaluation |
| title_short | National economic image and soft economic power evaluation |
| title_sort | national economic image and soft economic power evaluation |
| topic | economic power soft power national image webometric approach economic information economic performance |
| url | https://apcz.umk.pl/czasopisma/index.php/TSM/article/view/9402 |
| work_keys_str_mv | AT oleksiichugaiev nationaleconomicimageandsofteconomicpowerevaluation |