Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation
With the growth in digital display technologies, dynamic text presentation is used widely in every day life, such as in electric advertisements and tickers on TV programs. Unlike static text reading, little is known about the basic characteristics underlying reading dynamically presented texts. Two...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2017-08-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/article/10.3389/fpsyg.2017.01390/full |
| _version_ | 1818135022616444928 |
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| author | Miki Uetsuki Junji Watanabe Hideyuki Ando Kazushi Maruya |
| author_facet | Miki Uetsuki Junji Watanabe Hideyuki Ando Kazushi Maruya |
| author_sort | Miki Uetsuki |
| collection | DOAJ |
| description | With the growth in digital display technologies, dynamic text presentation is used widely in every day life, such as in electric advertisements and tickers on TV programs. Unlike static text reading, little is known about the basic characteristics underlying reading dynamically presented texts. Two experiments were performed to investigate this. Experiment 1 examined the optimum rate of dynamic text presentation in terms of a readability and favorability. This experiment demonstrated that, when the rate of text presentation was changed, there was an optimum presentation rate (around 6 letters/s in our condition) regardless of difficulty level. This indicates that the presentation rate of dynamic texts can affect the impression of reading. In Experiment 2, to elucidate the traits underlying dynamic text reading, we measured the reading speeds of silent and trace reading among the same participants and compared them with the optimum presentation rate obtained in Experiment 1. The results showed that the optimum rate was slower than with silent reading and faster than with trace reading, and, interestingly, the individual optimum rates of dynamic text presentation were correlated with the speeds of both silent and trace reading. In other words, the readers who preferred a fast rate in dynamic text presentation would also have a high reading speed for silent and trace reading. |
| first_indexed | 2024-12-11T09:17:54Z |
| format | Article |
| id | doaj.art-c6dbe45a78464cb697d05037ff7ab9a8 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-11T09:17:54Z |
| publishDate | 2017-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-c6dbe45a78464cb697d05037ff7ab9a82022-12-22T01:13:21ZengFrontiers Media S.A.Frontiers in Psychology1664-10782017-08-01810.3389/fpsyg.2017.01390269747Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text PresentationMiki Uetsuki0Junji Watanabe1Hideyuki Ando2Kazushi Maruya3Department of Contemporary Liberal Arts, Aoyama Gakuin Women’s Junior CollegeTokyo, JapanHuman Information Science Laboratory, Communication Science Laboratories, Nippon Telegraph and Telephone CorporationKanagawa, JapanGraduate School of Information Science and Technology, Osaka UniversityOsaka, JapanHuman Information Science Laboratory, Communication Science Laboratories, Nippon Telegraph and Telephone CorporationKanagawa, JapanWith the growth in digital display technologies, dynamic text presentation is used widely in every day life, such as in electric advertisements and tickers on TV programs. Unlike static text reading, little is known about the basic characteristics underlying reading dynamically presented texts. Two experiments were performed to investigate this. Experiment 1 examined the optimum rate of dynamic text presentation in terms of a readability and favorability. This experiment demonstrated that, when the rate of text presentation was changed, there was an optimum presentation rate (around 6 letters/s in our condition) regardless of difficulty level. This indicates that the presentation rate of dynamic texts can affect the impression of reading. In Experiment 2, to elucidate the traits underlying dynamic text reading, we measured the reading speeds of silent and trace reading among the same participants and compared them with the optimum presentation rate obtained in Experiment 1. The results showed that the optimum rate was slower than with silent reading and faster than with trace reading, and, interestingly, the individual optimum rates of dynamic text presentation were correlated with the speeds of both silent and trace reading. In other words, the readers who preferred a fast rate in dynamic text presentation would also have a high reading speed for silent and trace reading.http://journal.frontiersin.org/article/10.3389/fpsyg.2017.01390/fulldynamic textstatic textreading traitsimpression of readingsilent readingtrace reading |
| spellingShingle | Miki Uetsuki Junji Watanabe Hideyuki Ando Kazushi Maruya Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation Frontiers in Psychology dynamic text static text reading traits impression of reading silent reading trace reading |
| title | Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation |
| title_full | Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation |
| title_fullStr | Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation |
| title_full_unstemmed | Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation |
| title_short | Reading Traits for Dynamically Presented Texts: Comparison of the Optimum Reading Rates of Dynamic Text Presentation and the Reading Rates of Static Text Presentation |
| title_sort | reading traits for dynamically presented texts comparison of the optimum reading rates of dynamic text presentation and the reading rates of static text presentation |
| topic | dynamic text static text reading traits impression of reading silent reading trace reading |
| url | http://journal.frontiersin.org/article/10.3389/fpsyg.2017.01390/full |
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