The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers
This research focuses on the consumer cyborg's engagement with social media, online shopping, and tourism activities. The objective is to explore the effect of narcissism, social media addiction, and self-esteem on online shopping and tourism addiction. The survey involved 221 particip...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2024-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol8/ijdns_2024_66.pdf |
| _version_ | 1797201552747790336 |
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| author | Usep Suhud Mamoon Allan Juliana Juliana Rahmi Rahmi |
| author_facet | Usep Suhud Mamoon Allan Juliana Juliana Rahmi Rahmi |
| author_sort | Usep Suhud |
| collection | DOAJ |
| description | This research focuses on the consumer cyborg's engagement with social media, online shopping, and tourism activities. The objective is to explore the effect of narcissism, social media addiction, and self-esteem on online shopping and tourism addiction. The survey involved 221 participants chosen through the convenient sampling method. The data was processed using exploratory and confirmatory factor analysis and structural equation models. The findings of this study indicate that narcissism significantly influences social media addiction and self-esteem. Besides, social media addiction has a considerable effect on self-esteem. In addition, self-esteem significantly impacts both online shopping addiction and tourism addiction. These findings provide new insights into cyborg marketing and consumer addiction theory. |
| first_indexed | 2024-04-24T07:49:22Z |
| format | Article |
| id | doaj.art-c6e2050363434433b201ed5bc2af3597 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-04-24T07:49:22Z |
| publishDate | 2024-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-c6e2050363434433b201ed5bc2af35972024-04-18T15:10:24ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562024-01-01831405141410.5267/j.ijdns.2024.4.002The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumersUsep SuhudMamoon AllanJuliana JulianaRahmi Rahmi This research focuses on the consumer cyborg's engagement with social media, online shopping, and tourism activities. The objective is to explore the effect of narcissism, social media addiction, and self-esteem on online shopping and tourism addiction. The survey involved 221 participants chosen through the convenient sampling method. The data was processed using exploratory and confirmatory factor analysis and structural equation models. The findings of this study indicate that narcissism significantly influences social media addiction and self-esteem. Besides, social media addiction has a considerable effect on self-esteem. In addition, self-esteem significantly impacts both online shopping addiction and tourism addiction. These findings provide new insights into cyborg marketing and consumer addiction theory.http://www.growingscience.com/ijds/Vol8/ijdns_2024_66.pdf |
| spellingShingle | Usep Suhud Mamoon Allan Juliana Juliana Rahmi Rahmi The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers International Journal of Data and Network Science |
| title | The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers |
| title_full | The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers |
| title_fullStr | The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers |
| title_full_unstemmed | The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers |
| title_short | The drivers of addiction to online shopping, social media, and tourism: A study of cyborg consumers |
| title_sort | drivers of addiction to online shopping social media and tourism a study of cyborg consumers |
| url | http://www.growingscience.com/ijds/Vol8/ijdns_2024_66.pdf |
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