Information and analytical support system of enterprise competitiveness management
Under the conditions of intense competitive struggle, integrated assessment methods are gaining increasingly greater importance in the processes of information and analytical support of enterprise development management. Enterprise competitiveness is one of the most universal, and, consequently, met...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | Accounting |
| Online Access: | http://www.growingscience.com/ac/Vol7/ac_2021_102.pdf |
| _version_ | 1818984385710391296 |
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| author | Lupak, Ruslan Kunytska-Iliash, Marta Berezivskyi, Yaroslav Nakonechna, Natalia Ivanova, Liliya Vasyltsiv, Taras |
| author_facet | Lupak, Ruslan Kunytska-Iliash, Marta Berezivskyi, Yaroslav Nakonechna, Natalia Ivanova, Liliya Vasyltsiv, Taras |
| author_sort | Lupak, Ruslan |
| collection | DOAJ |
| description | Under the conditions of intense competitive struggle, integrated assessment methods are gaining increasingly greater importance in the processes of information and analytical support of enterprise development management. Enterprise competitiveness is one of the most universal, and, consequently, methodological and applied features among such generalizing characteristics. However, almost all of the approaches used are characterized by both significant advantages and certain disadvantages as of the date. This study develops a system of information and analytical support for managing enterprise competitiveness in the market of fast moving consumer goods, where competition is near the highest. The author's approach for assessing the competitiveness status of enterprises is developed. For this purpose, a system of indicators is determined, which reveal comprehensively and systematically the main parameters of competitiveness according to its structural components, or subsystems: (1) personnel, (2) property, (3) commodity, (4) organizational. The peculiarity of the approach includes the combination of the method of enterprise position rating in the market, and expert survey, which ends with presentation of the results using the graphical method. Summarizing approbation of the developed methodological approach to the assessment of enterprise competitiveness status, the results allow to allocate the leader enterprises, enterprises of average level of competitiveness, enterprises of attack zones and lost opportunities, and outsider enterprises are obtained. The results include the possibility of implementing a new better and more comprehensive approach for analyzing the status of competitiveness of competing enterprises, which serves as a significant information and analytical basis for policy planning to strengthen the competitive position of businesses for the consumer goods market. |
| first_indexed | 2024-12-20T18:18:10Z |
| format | Article |
| id | doaj.art-c6e45c326c7041859c16a8684662ca9b |
| institution | Directory Open Access Journal |
| issn | 2369-7393 2369-7407 |
| language | English |
| last_indexed | 2024-12-20T18:18:10Z |
| publishDate | 2021-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Accounting |
| spelling | doaj.art-c6e45c326c7041859c16a8684662ca9b2022-12-21T19:30:19ZengGrowing ScienceAccounting2369-73932369-74072021-01-01771785179810.5267/j.ac.2021.4.018Information and analytical support system of enterprise competitiveness managementLupak, RuslanKunytska-Iliash, MartaBerezivskyi, YaroslavNakonechna, NataliaIvanova, LiliyaVasyltsiv, TarasUnder the conditions of intense competitive struggle, integrated assessment methods are gaining increasingly greater importance in the processes of information and analytical support of enterprise development management. Enterprise competitiveness is one of the most universal, and, consequently, methodological and applied features among such generalizing characteristics. However, almost all of the approaches used are characterized by both significant advantages and certain disadvantages as of the date. This study develops a system of information and analytical support for managing enterprise competitiveness in the market of fast moving consumer goods, where competition is near the highest. The author's approach for assessing the competitiveness status of enterprises is developed. For this purpose, a system of indicators is determined, which reveal comprehensively and systematically the main parameters of competitiveness according to its structural components, or subsystems: (1) personnel, (2) property, (3) commodity, (4) organizational. The peculiarity of the approach includes the combination of the method of enterprise position rating in the market, and expert survey, which ends with presentation of the results using the graphical method. Summarizing approbation of the developed methodological approach to the assessment of enterprise competitiveness status, the results allow to allocate the leader enterprises, enterprises of average level of competitiveness, enterprises of attack zones and lost opportunities, and outsider enterprises are obtained. The results include the possibility of implementing a new better and more comprehensive approach for analyzing the status of competitiveness of competing enterprises, which serves as a significant information and analytical basis for policy planning to strengthen the competitive position of businesses for the consumer goods market.http://www.growingscience.com/ac/Vol7/ac_2021_102.pdf |
| spellingShingle | Lupak, Ruslan Kunytska-Iliash, Marta Berezivskyi, Yaroslav Nakonechna, Natalia Ivanova, Liliya Vasyltsiv, Taras Information and analytical support system of enterprise competitiveness management Accounting |
| title | Information and analytical support system of enterprise competitiveness management |
| title_full | Information and analytical support system of enterprise competitiveness management |
| title_fullStr | Information and analytical support system of enterprise competitiveness management |
| title_full_unstemmed | Information and analytical support system of enterprise competitiveness management |
| title_short | Information and analytical support system of enterprise competitiveness management |
| title_sort | information and analytical support system of enterprise competitiveness management |
| url | http://www.growingscience.com/ac/Vol7/ac_2021_102.pdf |
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