Determinants of consumers’ purchase intention to buy smartphones online
In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2022-05-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16489/IM_2022_02_Ali.pdf |
| _version_ | 1828153958948929536 |
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| author | Mohammed Julfikar Ali Md. Mobarak Karim Benazir Ishaque Hitoishi H. M. Atif Wafik K. M. Anwarul Islam |
| author_facet | Mohammed Julfikar Ali Md. Mobarak Karim Benazir Ishaque Hitoishi H. M. Atif Wafik K. M. Anwarul Islam |
| author_sort | Mohammed Julfikar Ali |
| collection | DOAJ |
| description | In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with creating online purchase tendency by determining influencing factors of consumers’ intention. The ultimate purpose of this paper is to identify the influential variables of consumers’ purchase intention to buy smartphones on online platforms. To fulfill the aim, a structured questionnaire has been elaborated based on the literature review to find this study’s objective. Cronbach’s alpha value was used to assess the inner surface of this study. The non-probability convenience sampling method and a 5% significance level are used to accept the hypotheses. Altogether, 350 survey questionnaires were distributed among the online-based social media customers, and finally, 288 responses were received genuinely, where the response rate was 82%. Henceforward, the sample size of the study is n = 288. SPSS version 26.0 has been applied to scrutinize hypothesis tests in this study. This paper also offers implications for online business people and several impactful guidelines for future research studies. |
| first_indexed | 2024-04-11T22:33:19Z |
| format | Article |
| id | doaj.art-c6e980e03e8f40a1bae894b4dc48eb62 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-04-11T22:33:19Z |
| publishDate | 2022-05-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-c6e980e03e8f40a1bae894b4dc48eb622022-12-22T03:59:18ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262022-05-0118210911910.21511/im.18(2).2022.1016489Determinants of consumers’ purchase intention to buy smartphones onlineMohammed Julfikar Ali0Md. Mobarak Karim1https://orcid.org/0000-0002-0052-8716Benazir Ishaque Hitoishi2H. M. Atif Wafik3K. M. Anwarul Islam4https://orcid.org/0000-0002-5305-6724Associate Professor, Head of the Department, Business Administration Department, The International University of ScholarsPh.D. Student, University of Dhaka, Bangladesh; Assistant Professor, World School of Business, World University of BangladeshLecturer, Department of Business Administration, The International University of ScholarsAssistant Professor, Department of Business Administration, The International University of ScholarsPh.D. Candidate, Universiti Selangor, Malaysia; Associate Professor, Department of Business Administration, the Millennium University, Bangladesh In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with creating online purchase tendency by determining influencing factors of consumers’ intention. The ultimate purpose of this paper is to identify the influential variables of consumers’ purchase intention to buy smartphones on online platforms. To fulfill the aim, a structured questionnaire has been elaborated based on the literature review to find this study’s objective. Cronbach’s alpha value was used to assess the inner surface of this study. The non-probability convenience sampling method and a 5% significance level are used to accept the hypotheses. Altogether, 350 survey questionnaires were distributed among the online-based social media customers, and finally, 288 responses were received genuinely, where the response rate was 82%. Henceforward, the sample size of the study is n = 288. SPSS version 26.0 has been applied to scrutinize hypothesis tests in this study. This paper also offers implications for online business people and several impactful guidelines for future research studies.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16489/IM_2022_02_Ali.pdfperceived usefulnessreference groupservice qualitysmartphone |
| spellingShingle | Mohammed Julfikar Ali Md. Mobarak Karim Benazir Ishaque Hitoishi H. M. Atif Wafik K. M. Anwarul Islam Determinants of consumers’ purchase intention to buy smartphones online Innovative Marketing perceived usefulness reference group service quality smartphone |
| title | Determinants of consumers’ purchase intention to buy smartphones online |
| title_full | Determinants of consumers’ purchase intention to buy smartphones online |
| title_fullStr | Determinants of consumers’ purchase intention to buy smartphones online |
| title_full_unstemmed | Determinants of consumers’ purchase intention to buy smartphones online |
| title_short | Determinants of consumers’ purchase intention to buy smartphones online |
| title_sort | determinants of consumers purchase intention to buy smartphones online |
| topic | perceived usefulness reference group service quality smartphone |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16489/IM_2022_02_Ali.pdf |
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