Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents

Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents

Abstract Objective: To examine Corporate Social Responsibility (CSR) tactics by identifying the key characteristics of CSR strategies as described in the corporate documents of selected ‘Big Food’ companies. Methods: A mixed methods content analysis was used to analyse the information contained on A...

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Bibliographic Details
Main Authors: Zoe Richards, Samantha L. Thomas, Melanie Randle, Simone Pettigrew
Format: Article
Language:English
Published: Elsevier 2015-12-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
industry
corporate social responsibility
marketing
Online Access:https://doi.org/10.1111/1753-6405.12429

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