Dynamic Discount Pricing in Competitive Marketing
Discount is a frequently used marketing tool. This paper is devoted to designing an effective dynamic discount pricing (DDP) strategy in competitive marketing. First, we introduce a competitive word-of-mouth (WOM) propagation model with DDP mechanism. On this basis, we model the original problem as...
| Príomhchruthaitheoirí: | , , , , |
|---|---|
| Formáid: | Alt |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
IEEE
2019-01-01
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| Sraith: | IEEE Access |
| Ábhair: | |
| Rochtain ar líne: | https://ieeexplore.ieee.org/document/8861027/ |