The Antecedents and Consequents of Customer Value Co-Creation among Small and Medium Enterprises
The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME’s) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement in...
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| Format: | Article |
| Language: | English |
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Johar Education Society
2017-12-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
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| Online Access: | http://www.jespk.net/publications/401.pdf |