Seeing and Being Seen: The Multimodality of Museum Spectatorship
This article argues that museum visiting and the act of ‘spectatorship’, both of which are often assumed to be ocularcentric, are multimodal events. Anchored in Goffman’s dramaturgy and frame analysis theory, as well as Kress’s multimodal and social semiotic theory of representation and communicatio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Leicester
2017-06-01
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| Series: | Museum & Society |
| Online Access: | https://journals.le.ac.uk/ojs1/index.php/mas/article/view/623 |