In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research

The potential of VKontakte as a data source is now acknowledged in educational research, but little is known about the reliability of data obtained from this social network and about its sampling bias. Our article investigates the reliability of VK data, using the examples of a secondary school (766...

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Main Authors: Ivan Smirnov, Elizaveta Sivak, Yana Kozmina
Format: Article
Language:English
Published: National Research University Higher School of Economics (HSE) 2016-12-01
Series:Вопросы образования
Subjects:
Online Access:https://vo.hse.ru/article/view/15597
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author Ivan Smirnov
Elizaveta Sivak
Yana Kozmina
author_facet Ivan Smirnov
Elizaveta Sivak
Yana Kozmina
author_sort Ivan Smirnov
collection DOAJ
description The potential of VKontakte as a data source is now acknowledged in educational research, but little is known about the reliability of data obtained from this social network and about its sampling bias. Our article investigates the reliability of VK data, using the examples of a secondary school (766 students) and a university (15,757 students). We describe the procedure of matching V K profiles to real students. A direct comparison permitted us to identify profiles of around 18% of students. A special technique introduced in the article increased this number up to 88% for school students and up to 93% for university students. We compare age, gender and GPA of identified students and those whomwe did not find on V K. We also compare the structure of social relationships, retrieved from VK data, to the expected structure of students’ social ties. We found that the structure of ‘virtual’ social relationships reproduces both the socio-demographic division of students into classes or majors and the spatial division into different school buildings or university campuses. To our knowledge, it is the first study of this kind and scale based on VK data. It contributes to the understanding of how reliable data from this SNS is, how its accuracy can be improved, and how it can be used in educational research.
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spelling doaj.art-c757a799860e47c3ae54417a0a6ff99b2023-02-20T11:33:06ZengNational Research University Higher School of Economics (HSE)Вопросы образования1814-95452412-43542016-12-01410612210.17323/1814-9545-2016-4-106-12215597In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational ResearchIvan Smirnov0Elizaveta Sivak1Yana Kozmina2HSE UniversityHSE UniversityHSE UniversityThe potential of VKontakte as a data source is now acknowledged in educational research, but little is known about the reliability of data obtained from this social network and about its sampling bias. Our article investigates the reliability of VK data, using the examples of a secondary school (766 students) and a university (15,757 students). We describe the procedure of matching V K profiles to real students. A direct comparison permitted us to identify profiles of around 18% of students. A special technique introduced in the article increased this number up to 88% for school students and up to 93% for university students. We compare age, gender and GPA of identified students and those whomwe did not find on V K. We also compare the structure of social relationships, retrieved from VK data, to the expected structure of students’ social ties. We found that the structure of ‘virtual’ social relationships reproduces both the socio-demographic division of students into classes or majors and the spatial division into different school buildings or university campuses. To our knowledge, it is the first study of this kind and scale based on VK data. It contributes to the understanding of how reliable data from this SNS is, how its accuracy can be improved, and how it can be used in educational research.https://vo.hse.ru/article/view/15597schoolsocial network analysisacademic achievementfriendship networkssocial network sitesv kdata reliability
spellingShingle Ivan Smirnov
Elizaveta Sivak
Yana Kozmina
In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
Вопросы образования
school
social network analysis
academic achievement
friendship networks
social network sites
v k
data reliability
title In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
title_full In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
title_fullStr In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
title_full_unstemmed In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
title_short In Search of Lost Profiles: The Reliability of VKontakte Data and Its Importance for Educational Research
title_sort in search of lost profiles the reliability of vkontakte data and its importance for educational research
topic school
social network analysis
academic achievement
friendship networks
social network sites
v k
data reliability
url https://vo.hse.ru/article/view/15597
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AT elizavetasivak insearchoflostprofilesthereliabilityofvkontaktedataanditsimportanceforeducationalresearch
AT yanakozmina insearchoflostprofilesthereliabilityofvkontaktedataanditsimportanceforeducationalresearch