Sports celebrities and their impact on consumer attitudes
Sports celebrities are often considered heroes both locally and internationally. The behavior of these athletes on the field, where they excel as leaders of their teams, along with healthy values in their private lives, often enriched by philanthropic activities, do not escape the attention of sport...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Serbian Culture Priština, Leposavić
2023-01-01
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| Series: | Baština |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360237B.pdf |