Sports celebrities and their impact on consumer attitudes
Sports celebrities are often considered heroes both locally and internationally. The behavior of these athletes on the field, where they excel as leaders of their teams, along with healthy values in their private lives, often enriched by philanthropic activities, do not escape the attention of sport...
Egile Nagusiak: | Baltezarević Radoslav V., Papakonstantinidis Stavros |
---|---|
Formatua: | Artikulua |
Hizkuntza: | English |
Argitaratua: |
Institute of Serbian Culture Priština, Leposavić
2023-01-01
|
Saila: | Baština |
Gaiak: | |
Sarrera elektronikoa: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360237B.pdf |
Antzeko izenburuak
-
The sport celebrity endorsement in promotion of products and services
nork: Dugalić Sretenka, et al.
Argitaratua: (2015-01-01) -
The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
nork: Natalie Bragança Düsenberg, et al.
Argitaratua: (2016-01-01) -
The sport star : modern sport and the cultural economy of sporting celebrity /
nork: 381281 Smart, Barry
Argitaratua: (2005) -
Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth
nork: Farah Naz Baig, et al.
Argitaratua: (2012-06-01) -
Sports Celebrity endorsement impact on purchase intention
nork: Francisco Moreira, et al.
Argitaratua: (2023-07-01)