Sports celebrities and their impact on consumer attitudes

Sports celebrities are often considered heroes both locally and internationally. The behavior of these athletes on the field, where they excel as leaders of their teams, along with healthy values in their private lives, often enriched by philanthropic activities, do not escape the attention of sport...

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Détails bibliographiques
Auteurs principaux: Baltezarević Radoslav V., Papakonstantinidis Stavros
Format: Article
Langue:English
Publié: Institute of Serbian Culture Priština, Leposavić 2023-01-01
Collection:Baština
Sujets:
Accès en ligne:https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360237B.pdf

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