Sports celebrities and their impact on consumer attitudes

Sports celebrities and their impact on consumer attitudes

Sports celebrities are often considered heroes both locally and internationally. The behavior of these athletes on the field, where they excel as leaders of their teams, along with healthy values in their private lives, often enriched by philanthropic activities, do not escape the attention of sport...

書誌詳細
主要な著者:	Baltezarević Radoslav V., Papakonstantinidis Stavros
フォーマット:	論文
言語:	English
出版事項:	Institute of Serbian Culture Priština, Leposavić 2023-01-01
シリーズ:	Baština
主題:	image of sports celebrities sports marketing digital environment sports consumers' attitudes brand
オンライン･アクセス:	https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2023/0353-90082360237B.pdf

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