Working Effectiveness of Dissemination Channels as Perceived by Potato Growers

A research can also reveal the cooperative effectiveness ofagencies such as evaluation will lead to discover theweakness and strengths for further improvement of this program.The present study was designed in 2009 especially to see theeffectiveness of the working of agricultural extension staff aspe...

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Main Authors: Mashood-ul-Subtain, Khalid Mehmood, Shahbaz Talib Sahi, Muhammad Zakaria Yousuf Hassan, Tahir Munir Butt, Naeem-ul Hassan
Format: Article
Language:English
Published: Islamic Azad University 2011-03-01
Series:International Journal of Agricultural Management and Development
Subjects:
Online Access:http://www.ijamad.com/final-1-6.pdf
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author Mashood-ul-Subtain
Khalid Mehmood
Shahbaz Talib Sahi
Muhammad Zakaria Yousuf Hassan
Tahir Munir Butt
Naeem-ul Hassan
author_facet Mashood-ul-Subtain
Khalid Mehmood
Shahbaz Talib Sahi
Muhammad Zakaria Yousuf Hassan
Tahir Munir Butt
Naeem-ul Hassan
author_sort Mashood-ul-Subtain
collection DOAJ
description A research can also reveal the cooperative effectiveness ofagencies such as evaluation will lead to discover theweakness and strengths for further improvement of this program.The present study was designed in 2009 especially to see theeffectiveness of the working of agricultural extension staff asperceived by farmers in district Okara-Pakistan. The data werecollected with the help of a specifically designed and pre-testedinterview schedule and total sample was 300 respondents. Theresults showed that most 45.0% of the respondents belongedto the old age (31-40 years) category and most 30% of therespondents were above illiterate. An overwhelming majority77.33% of the respondents was in fall radio category. Whereas,only 29.33% of the respondents reported that they had contactwith Extension Field Staff. An overwhelming majority 74.33%of the respondents indicated lack of mobility as the majorconstraints in approaching agricultural extension educationservices. It was concluded that different mass media were notfully utilized in the area which hindered not only awarenesslevel of the respondents but also adversely effect the adoptionlevel regarding the latest production technology relatedagriculture sector. On the basis of conclusions it was recommendedthat for first of all the educational level of the study areashould be increased and Government should ensure adequateavailability of rural infrastructure facilities to enable more ofthe dwellers cultivate the habit of utilizing medias channels assource of information in agriculture production.
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spelling doaj.art-c79386524a8b4262b590995fedb8ac2a2022-12-22T02:43:37ZengIslamic Azad UniversityInternational Journal of Agricultural Management and Development2159-58522159-58602011-03-011116Working Effectiveness of Dissemination Channels as Perceived by Potato GrowersMashood-ul-SubtainKhalid MehmoodShahbaz Talib SahiMuhammad Zakaria Yousuf HassanTahir Munir ButtNaeem-ul HassanA research can also reveal the cooperative effectiveness ofagencies such as evaluation will lead to discover theweakness and strengths for further improvement of this program.The present study was designed in 2009 especially to see theeffectiveness of the working of agricultural extension staff asperceived by farmers in district Okara-Pakistan. The data werecollected with the help of a specifically designed and pre-testedinterview schedule and total sample was 300 respondents. Theresults showed that most 45.0% of the respondents belongedto the old age (31-40 years) category and most 30% of therespondents were above illiterate. An overwhelming majority77.33% of the respondents was in fall radio category. Whereas,only 29.33% of the respondents reported that they had contactwith Extension Field Staff. An overwhelming majority 74.33%of the respondents indicated lack of mobility as the majorconstraints in approaching agricultural extension educationservices. It was concluded that different mass media were notfully utilized in the area which hindered not only awarenesslevel of the respondents but also adversely effect the adoptionlevel regarding the latest production technology relatedagriculture sector. On the basis of conclusions it was recommendedthat for first of all the educational level of the study areashould be increased and Government should ensure adequateavailability of rural infrastructure facilities to enable more ofthe dwellers cultivate the habit of utilizing medias channels assource of information in agriculture production.http://www.ijamad.com/final-1-6.pdfAgriculturePotatoFarmersInformationCommunicationChannels
spellingShingle Mashood-ul-Subtain
Khalid Mehmood
Shahbaz Talib Sahi
Muhammad Zakaria Yousuf Hassan
Tahir Munir Butt
Naeem-ul Hassan
Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
International Journal of Agricultural Management and Development
Agriculture
Potato
Farmers
Information
Communication
Channels
title Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
title_full Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
title_fullStr Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
title_full_unstemmed Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
title_short Working Effectiveness of Dissemination Channels as Perceived by Potato Growers
title_sort working effectiveness of dissemination channels as perceived by potato growers
topic Agriculture
Potato
Farmers
Information
Communication
Channels
url http://www.ijamad.com/final-1-6.pdf
work_keys_str_mv AT mashoodulsubtain workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers
AT khalidmehmood workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers
AT shahbaztalibsahi workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers
AT muhammadzakariayousufhassan workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers
AT tahirmunirbutt workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers
AT naeemulhassan workingeffectivenessofdisseminationchannelsasperceivedbypotatogrowers