Color-shape associations revealed with implicit association tests.
Kandinsky proposed a correspondence theory that suggests associations between specific colors and shapes (i.e., circle-blue, square-red, triangle-yellow). Makin and Wuerger tested the theory using the Implicit Association Test (IAT) and did not find clear evidence for Kandinsky's color-shape as...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2015-01-01
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| Series: | PLoS ONE |
| Online Access: | http://europepmc.org/articles/PMC4308101?pdf=render |
| _version_ | 1811271924240613376 |
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| author | Na Chen Kanji Tanaka Katsumi Watanabe |
| author_facet | Na Chen Kanji Tanaka Katsumi Watanabe |
| author_sort | Na Chen |
| collection | DOAJ |
| description | Kandinsky proposed a correspondence theory that suggests associations between specific colors and shapes (i.e., circle-blue, square-red, triangle-yellow). Makin and Wuerger tested the theory using the Implicit Association Test (IAT) and did not find clear evidence for Kandinsky's color-shape associations among British participants. In the present study, we first replicated the previous study among Japanese participants and found similar results to those of Makin and Wuerger, showing little support for Kandinsky's theory. In the subsequent experiment, we tested another set of color-shape associations that had been revealed by using an explicit matching method (circle-red, square-blue, triangle-yellow) in Japanese participants. The IAT tests showed that response times were significantly faster when circle-red, square-blue, and triangle-yellow combinations were mapped onto the same response key, rather than different key combinations, indicating that these color-shape combinations were encoded. These results provide the first empirical evidence that color-shape associations can be measured by indirect behavioral methods, and in particular, Japanese people's color-shape associations (circle-red, square-blue, triangle-yellow) can be observed by both direct and indirect experimental methods. |
| first_indexed | 2024-04-12T22:29:55Z |
| format | Article |
| id | doaj.art-c79387e97a974d31b2b841722681198a |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-12T22:29:55Z |
| publishDate | 2015-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-c79387e97a974d31b2b841722681198a2022-12-22T03:14:00ZengPublic Library of Science (PLoS)PLoS ONE1932-62032015-01-01101e011695410.1371/journal.pone.0116954Color-shape associations revealed with implicit association tests.Na ChenKanji TanakaKatsumi WatanabeKandinsky proposed a correspondence theory that suggests associations between specific colors and shapes (i.e., circle-blue, square-red, triangle-yellow). Makin and Wuerger tested the theory using the Implicit Association Test (IAT) and did not find clear evidence for Kandinsky's color-shape associations among British participants. In the present study, we first replicated the previous study among Japanese participants and found similar results to those of Makin and Wuerger, showing little support for Kandinsky's theory. In the subsequent experiment, we tested another set of color-shape associations that had been revealed by using an explicit matching method (circle-red, square-blue, triangle-yellow) in Japanese participants. The IAT tests showed that response times were significantly faster when circle-red, square-blue, and triangle-yellow combinations were mapped onto the same response key, rather than different key combinations, indicating that these color-shape combinations were encoded. These results provide the first empirical evidence that color-shape associations can be measured by indirect behavioral methods, and in particular, Japanese people's color-shape associations (circle-red, square-blue, triangle-yellow) can be observed by both direct and indirect experimental methods.http://europepmc.org/articles/PMC4308101?pdf=render |
| spellingShingle | Na Chen Kanji Tanaka Katsumi Watanabe Color-shape associations revealed with implicit association tests. PLoS ONE |
| title | Color-shape associations revealed with implicit association tests. |
| title_full | Color-shape associations revealed with implicit association tests. |
| title_fullStr | Color-shape associations revealed with implicit association tests. |
| title_full_unstemmed | Color-shape associations revealed with implicit association tests. |
| title_short | Color-shape associations revealed with implicit association tests. |
| title_sort | color shape associations revealed with implicit association tests |
| url | http://europepmc.org/articles/PMC4308101?pdf=render |
| work_keys_str_mv | AT nachen colorshapeassociationsrevealedwithimplicitassociationtests AT kanjitanaka colorshapeassociationsrevealedwithimplicitassociationtests AT katsumiwatanabe colorshapeassociationsrevealedwithimplicitassociationtests |