EXPERIMENTAL STUDY OF DEMOTIVATORS AND MEMES PERCEPTION COMPLEXITY
The article presents the results of a pilot study of the perception of the demotivator and meme genres. It was a part of an experimental study of psychophysiological and psycholinguistic features of perception and understanding of multimodal extremist texts. The aim of the study is to develop and...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Volgograd State University
2021-06-01
|
| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/686-science-journal-of-volsu-linguistics-2021-vol-20-no-2/speech-mechanisms-and-units-of-text-communication/2211-gorbacheva-a-v-berlin-khenis-a-a-puchkova-a-n-osadchiy-m-a-experimental-study-of-demotivators-and-memes-perception-complexity |
| Summary: | The article presents the results of a pilot study of the perception of the demotivator and meme
genres. It was a part of an experimental study of psychophysiological and psycholinguistic features of perception
and understanding of multimodal extremist texts. The aim of the study is to develop and test the hypothesis about
the influence of genre on perception of multimodal texts. To test the hypothesis, we analyze the respondents’ eye
movement data from the main experimental study (n = 60; 31 forensic linguists with anti-extremism practice, 29 non-
experts). Research methods were eye-tracking and quantitative data processing. The following statistically reliable
data were obtained: compared to memes, respondents looked at demotivators (1) for a longer time, made (2) shorter
fixations, (3) with more of them, and also made (4) faster and (5) shorter saccades. These parameters may indicate
a denser scanning pattern of viewing demotivators compared to memes and greater cognitive expenditure in
assessing the semantic content of demotivator texts. The results of the study suggest a connection between genre
and the degree of multimodal texts perception complexity. This provides an opportunity for further research in this
direction and, in the future, will enable the development of norms of cognitive load of judicial linguists who analyse
multimodal extremist texts. |
|---|---|
| ISSN: | 1998-9911 2409-1979 |