Omnichannel Communication Systems for Car Dealers
The issue of choosing communication channels by car dealers and their impact on performance indicators is investigated. Despite the significant amount of works which concern studying communication companies, the problem of justifying the application of an omnichannel communication system and evaluat...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-05-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-5_0-pages-233_238.pdf |
| _version_ | 1811282969121259520 |
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| author | Hryhorieva Yuliia А. |
| author_facet | Hryhorieva Yuliia А. |
| author_sort | Hryhorieva Yuliia А. |
| collection | DOAJ |
| description | The issue of choosing communication channels by car dealers and their impact on performance indicators is investigated. Despite the significant amount of works which concern studying communication companies, the problem of justifying the application of an omnichannel communication system and evaluating communication channels used by dealers is not paid enough attention in the context of specific features of the automotive industry, which requires additional research in this area. Enterprises need a more stable consumer commitment to their products and their brand. From a marketing standpoint, this means that companies must achieve better results by increasing effectiveness of the marketing communication plan and budget. The importance of each communication tool varies depending on the type of consumer and the general pattern of communication used in the market. The omnichannel approach allows reducing the level of a company’s expenses, since omnichannel carefully coordinates and interconnects all communication channels. |
| first_indexed | 2024-04-13T02:02:04Z |
| format | Article |
| id | doaj.art-c7b00a65a7814e688717697e6a8ffc2c |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-13T02:02:04Z |
| publishDate | 2019-05-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-c7b00a65a7814e688717697e6a8ffc2c2022-12-22T03:07:36ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2019-05-01549623323810.32983/2222-4459-2019-5-233-238Omnichannel Communication Systems for Car DealersHryhorieva Yuliia А.0Odesa National Polytechnic UniversityThe issue of choosing communication channels by car dealers and their impact on performance indicators is investigated. Despite the significant amount of works which concern studying communication companies, the problem of justifying the application of an omnichannel communication system and evaluating communication channels used by dealers is not paid enough attention in the context of specific features of the automotive industry, which requires additional research in this area. Enterprises need a more stable consumer commitment to their products and their brand. From a marketing standpoint, this means that companies must achieve better results by increasing effectiveness of the marketing communication plan and budget. The importance of each communication tool varies depending on the type of consumer and the general pattern of communication used in the market. The omnichannel approach allows reducing the level of a company’s expenses, since omnichannel carefully coordinates and interconnects all communication channels.http://www.business-inform.net/export_pdf/business-inform-2019-5_0-pages-233_238.pdfthe problem of justifying the application of an omnichannel communication system and evaluating communication channels used by dealers is not paid enough attention in the context of specific features of the automotive industrywhich requires additional research in this area. Enterprises need a more stable consumer commitment to their products and their brand. From a marketing standpointthis means that companies must achieve better results by increasing effectiveness of the marketing communication plan and budget. The importance of each communication tool varies depending on the type of consumer and the general pattern of communication used in the market. The omnichannel approach allows reducing the level of a company’s expensescommunication channelscar manufacturing enterprisesomnichannel approachcar marketingmarketing communications |
| spellingShingle | Hryhorieva Yuliia А. Omnichannel Communication Systems for Car Dealers Bìznes Inform the problem of justifying the application of an omnichannel communication system and evaluating communication channels used by dealers is not paid enough attention in the context of specific features of the automotive industry which requires additional research in this area. Enterprises need a more stable consumer commitment to their products and their brand. From a marketing standpoint this means that companies must achieve better results by increasing effectiveness of the marketing communication plan and budget. The importance of each communication tool varies depending on the type of consumer and the general pattern of communication used in the market. The omnichannel approach allows reducing the level of a company’s expenses communication channels car manufacturing enterprises omnichannel approach car marketing marketing communications |
| title | Omnichannel Communication Systems for Car Dealers |
| title_full | Omnichannel Communication Systems for Car Dealers |
| title_fullStr | Omnichannel Communication Systems for Car Dealers |
| title_full_unstemmed | Omnichannel Communication Systems for Car Dealers |
| title_short | Omnichannel Communication Systems for Car Dealers |
| title_sort | omnichannel communication systems for car dealers |
| topic | the problem of justifying the application of an omnichannel communication system and evaluating communication channels used by dealers is not paid enough attention in the context of specific features of the automotive industry which requires additional research in this area. Enterprises need a more stable consumer commitment to their products and their brand. From a marketing standpoint this means that companies must achieve better results by increasing effectiveness of the marketing communication plan and budget. The importance of each communication tool varies depending on the type of consumer and the general pattern of communication used in the market. The omnichannel approach allows reducing the level of a company’s expenses communication channels car manufacturing enterprises omnichannel approach car marketing marketing communications |
| url | http://www.business-inform.net/export_pdf/business-inform-2019-5_0-pages-233_238.pdf |
| work_keys_str_mv | AT hryhorievayuliiaa omnichannelcommunicationsystemsforcardealers |