Integral marketing auditing: Basic features
Instead of emphasize the "primacy of planning" in management process marketing control should be viewed as an activity that counterbalances marketing planning and strategy, and not as a "post hoc" adjunct to the planning function. Rather, it is a separate marketing function, whic...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2006-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710603139R.pdf |