Perilaku Konsumen pada Keputusan Pembelian Tanaman Hias di Jakarta Selatan

Perilaku Konsumen pada Keputusan Pembelian Tanaman Hias di Jakarta Selatan

This research analyzes consumer behavior and its impact on the purchase decisions of ornamental plants at Taman Anggrek Ragunan, South Jakarta. The Taman Anggrek Ragunan is the largest ornamental center in Jakarta. During the COVID-19 pandemic, demand for ornamental plants at Taman Anggrek Ragunan...

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Bibliographic Details
Main Authors: Yodfiatfinda Yodfiatfinda, Anggun Wulan Rahayu
Format: Article
Language:English
Published: Bogor Agricultural University 2024-01-01
Series:Jurnal Ilmu Pertanian Indonesia
Online Access:https://journal.ipb.ac.id/index.php/JIPI/article/view/48414

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