Modern trends in hotel industry
The basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to p...
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Format: | Article |
Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2013-01-01
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Series: | Ekonomski Pogledi |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdf |
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author | Sekulić Dejan Mandarić Marija |
author_facet | Sekulić Dejan Mandarić Marija |
author_sort | Sekulić Dejan |
collection | DOAJ |
description | The basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to present a global picture of the hotel industry, hotel chains and major hotel brands, market trends, innovations in hotel design and construction, the importance of information technology for business and consumer impact on the marketing strategy of hotel companies, in terms of creating new products and services. Also, the authors attempt to show the impact of modern global trends in the hotel industry in Serbia, market structure and the expected changes and trends in this area, as well as the importance of an educated managers for a successful business. |
first_indexed | 2024-04-24T13:57:15Z |
format | Article |
id | doaj.art-c7de3df1d6304cfbb3fa0a9cd253bd9f |
institution | Directory Open Access Journal |
issn | 1450-7951 2334-7570 |
language | English |
last_indexed | 2024-04-24T13:57:15Z |
publishDate | 2013-01-01 |
publisher | University of Pristina in Kosovska Mitrovica, Faculty of Economics |
record_format | Article |
series | Ekonomski Pogledi |
spelling | doaj.art-c7de3df1d6304cfbb3fa0a9cd253bd9f2024-04-03T17:28:34ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702013-01-0120132637410.5937/EkoPog1302063S1450-79511302063SModern trends in hotel industrySekulić Dejan0https://orcid.org/0000-0002-3816-3679Mandarić Marija1https://orcid.org/0000-0002-8504-3944Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Vrnjačka Banja, SerbiaFakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Vrnjačka Banja, SerbiaThe basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to present a global picture of the hotel industry, hotel chains and major hotel brands, market trends, innovations in hotel design and construction, the importance of information technology for business and consumer impact on the marketing strategy of hotel companies, in terms of creating new products and services. Also, the authors attempt to show the impact of modern global trends in the hotel industry in Serbia, market structure and the expected changes and trends in this area, as well as the importance of an educated managers for a successful business.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdfguesthotel chainhotel brandproducts and services |
spellingShingle | Sekulić Dejan Mandarić Marija Modern trends in hotel industry Ekonomski Pogledi guest hotel chain hotel brand products and services |
title | Modern trends in hotel industry |
title_full | Modern trends in hotel industry |
title_fullStr | Modern trends in hotel industry |
title_full_unstemmed | Modern trends in hotel industry |
title_short | Modern trends in hotel industry |
title_sort | modern trends in hotel industry |
topic | guest hotel chain hotel brand products and services |
url | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdf |
work_keys_str_mv | AT sekulicdejan moderntrendsinhotelindustry AT mandaricmarija moderntrendsinhotelindustry |