Modern trends in hotel industry

The basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to p...

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Main Authors: Sekulić Dejan, Mandarić Marija
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2013-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdf
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author Sekulić Dejan
Mandarić Marija
author_facet Sekulić Dejan
Mandarić Marija
author_sort Sekulić Dejan
collection DOAJ
description The basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to present a global picture of the hotel industry, hotel chains and major hotel brands, market trends, innovations in hotel design and construction, the importance of information technology for business and consumer impact on the marketing strategy of hotel companies, in terms of creating new products and services. Also, the authors attempt to show the impact of modern global trends in the hotel industry in Serbia, market structure and the expected changes and trends in this area, as well as the importance of an educated managers for a successful business.
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spelling doaj.art-c7de3df1d6304cfbb3fa0a9cd253bd9f2024-04-03T17:28:34ZengUniversity of Pristina in Kosovska Mitrovica, Faculty of EconomicsEkonomski Pogledi1450-79512334-75702013-01-0120132637410.5937/EkoPog1302063S1450-79511302063SModern trends in hotel industrySekulić Dejan0https://orcid.org/0000-0002-3816-3679Mandarić Marija1https://orcid.org/0000-0002-8504-3944Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Vrnjačka Banja, SerbiaFakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Vrnjačka Banja, SerbiaThe basic prerequisite for successful business of any hotel is a satisfied customer. Success in business means constant innovation in the quality of hotel products and services, that will contribute to the differentiation in the market and achieve competitive advantage. The aim of this paper is to present a global picture of the hotel industry, hotel chains and major hotel brands, market trends, innovations in hotel design and construction, the importance of information technology for business and consumer impact on the marketing strategy of hotel companies, in terms of creating new products and services. Also, the authors attempt to show the impact of modern global trends in the hotel industry in Serbia, market structure and the expected changes and trends in this area, as well as the importance of an educated managers for a successful business.https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdfguesthotel chainhotel brandproducts and services
spellingShingle Sekulić Dejan
Mandarić Marija
Modern trends in hotel industry
Ekonomski Pogledi
guest
hotel chain
hotel brand
products and services
title Modern trends in hotel industry
title_full Modern trends in hotel industry
title_fullStr Modern trends in hotel industry
title_full_unstemmed Modern trends in hotel industry
title_short Modern trends in hotel industry
title_sort modern trends in hotel industry
topic guest
hotel chain
hotel brand
products and services
url https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511302063S.pdf
work_keys_str_mv AT sekulicdejan moderntrendsinhotelindustry
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