Assessment of branding effectiveness: functional approach
The article describes theoretical aspects of branding, feasibility of functional approach as the methodological basis for evaluating the effectiveness of brand is proved.
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_136_142.pdf |
| Summary: | The article describes theoretical aspects of branding, feasibility of functional approach as the methodological basis for evaluating the effectiveness of brand is proved. |
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| ISSN: | 2218-4511 |