Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany

A presence on the web tends to be important for firms. Empirical studies show that firms with a better performance across various dimensions, and firms that are more internationally active, tend to have a website. Furthermore, a website helped firms to survive during the COVID-19 pandemic. An open q...

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Main Author: Joachim Wagner
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Economies
Subjects:
Online Access:https://www.mdpi.com/2227-7099/11/2/67
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author Joachim Wagner
author_facet Joachim Wagner
author_sort Joachim Wagner
collection DOAJ
description A presence on the web tends to be important for firms. Empirical studies show that firms with a better performance across various dimensions, and firms that are more internationally active, tend to have a website. Furthermore, a website helped firms to survive during the COVID-19 pandemic. An open question that is not discussed in the literature is how the use of online channels for sales is related to various dimensions of firm performance. This study contributes to the literature by using a unique recently released set of firm level data from Germany to investigate for the first time the links between online channels sales and firm characteristics. In a robustness check, the empirical investigation was replicated using strictly comparable firm level data from nine European countries, namely Austria, Belgium, Denmark, Finland, France, Ireland, Luxembourg, the Netherlands, and Sweden.
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spelling doaj.art-c7e0067f3fb3484e9ae55074c737f35b2023-11-16T20:07:48ZengMDPI AGEconomies2227-70992023-02-011126710.3390/economies11020067Online Channel Sales Premia in Times of COVID-19: First Evidence from GermanyJoachim Wagner0Institute of Economics, Leuphana Universität Lüneburg, D-21335 Luneburg, GermanyA presence on the web tends to be important for firms. Empirical studies show that firms with a better performance across various dimensions, and firms that are more internationally active, tend to have a website. Furthermore, a website helped firms to survive during the COVID-19 pandemic. An open question that is not discussed in the literature is how the use of online channels for sales is related to various dimensions of firm performance. This study contributes to the literature by using a unique recently released set of firm level data from Germany to investigate for the first time the links between online channels sales and firm characteristics. In a robustness check, the empirical investigation was replicated using strictly comparable firm level data from nine European countries, namely Austria, Belgium, Denmark, Finland, France, Ireland, Luxembourg, the Netherlands, and Sweden.https://www.mdpi.com/2227-7099/11/2/67online channels salesfirm performanceCOVID-19Germany 2021 Enterprise Survey Data Set
spellingShingle Joachim Wagner
Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
Economies
online channels sales
firm performance
COVID-19
Germany 2021 Enterprise Survey Data Set
title Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
title_full Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
title_fullStr Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
title_full_unstemmed Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
title_short Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany
title_sort online channel sales premia in times of covid 19 first evidence from germany
topic online channels sales
firm performance
COVID-19
Germany 2021 Enterprise Survey Data Set
url https://www.mdpi.com/2227-7099/11/2/67
work_keys_str_mv AT joachimwagner onlinechannelsalespremiaintimesofcovid19firstevidencefromgermany