Differences in Generation Y male and female customers’ perceived mobile banking trust, information, and system quality
Trust is key to mobile banking adoption, shaping customer confidence in the service. Trusting behaviors and expectations vary between genders and across generational cohorts, influenced by factors like system and information quality. As such, the purpose of this study was to determine whether South...
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| Formato: | Artigo |
| Idioma: | English |
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LLC "CPC "Business Perspectives"
2024-11-01
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| Colecção: | Banks and Bank Systems |
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| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21081/BBS_2024_04_Deventer.pdf |