Integrated marketing communications in sport organizations
Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested i...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103171G.pdf |
| _version_ | 1819319571551617024 |
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| author | Gašović Milan |
| author_facet | Gašović Milan |
| author_sort | Gašović Milan |
| collection | DOAJ |
| description | Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand. |
| first_indexed | 2024-12-24T11:05:48Z |
| format | Article |
| id | doaj.art-c7f4ba5bdd094f4bac46f3b04aacc789 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-24T11:05:48Z |
| publishDate | 2011-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-c7f4ba5bdd094f4bac46f3b04aacc7892022-12-21T16:58:38ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642011-01-0142317117910.5937/markt1103171G0354-34711103171GIntegrated marketing communications in sport organizationsGašović Milan0University of Novi Sad, Faculty of Economy, Subotica, SerbiaIntegrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103171G.pdfintegrated marketing communicationssport organizations |
| spellingShingle | Gašović Milan Integrated marketing communications in sport organizations Marketing (Beograd. 1991) integrated marketing communications sport organizations |
| title | Integrated marketing communications in sport organizations |
| title_full | Integrated marketing communications in sport organizations |
| title_fullStr | Integrated marketing communications in sport organizations |
| title_full_unstemmed | Integrated marketing communications in sport organizations |
| title_short | Integrated marketing communications in sport organizations |
| title_sort | integrated marketing communications in sport organizations |
| topic | integrated marketing communications sport organizations |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103171G.pdf |
| work_keys_str_mv | AT gasovicmilan integratedmarketingcommunicationsinsportorganizations |