Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging

IntroductionThe necessity to promote pro-environmental behavior change in individuals and society is increasingly evident. This study aimed to investigate the effect of evaluative conditioning on consumers’ perception of product packaging.MethodsWe first produced two stimulus sets: one including ima...

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Bibliographic Details
Main Authors: Nikki Leeuwis, Tom van Bommel, Manos Tsakiris, Maryam Alimardani
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-03-01
Series:Frontiers in Psychology
Subjects:
evaluative conditioning
affective images
sustainability
attitude change
implicit associations
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1284422/full

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