La sérialité au cinéma : une stratégie de marque ?
The serial phenomenon in the movie industry can be analysed as a strategy focus on a success reproduction. Sequels or saga literary’s adaptations illustrate this approach. The pre-existing fame is the first component of a brand’s strategy which manages to develop a customer loyalty program. The stud...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
2011-01-01
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| Series: | Mise au Point |
| Subjects: | |
| Online Access: | http://journals.openedition.org/map/938 |
| _version_ | 1818197192987377664 |
|---|---|
| author | Hélène Laurichesse |
| author_facet | Hélène Laurichesse |
| author_sort | Hélène Laurichesse |
| collection | DOAJ |
| description | The serial phenomenon in the movie industry can be analysed as a strategy focus on a success reproduction. Sequels or saga literary’s adaptations illustrate this approach. The pre-existing fame is the first component of a brand’s strategy which manages to develop a customer loyalty program. The study of the Twilight's saga case, a series of books turned into multiple film episodes will allow us to analyse this logic. |
| first_indexed | 2024-12-12T01:46:05Z |
| format | Article |
| id | doaj.art-c7fb2ec719be4d76bd023cbee9cade2d |
| institution | Directory Open Access Journal |
| issn | 2261-9623 |
| language | English |
| last_indexed | 2024-12-12T01:46:05Z |
| publishDate | 2011-01-01 |
| publisher | Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel |
| record_format | Article |
| series | Mise au Point |
| spelling | doaj.art-c7fb2ec719be4d76bd023cbee9cade2d2022-12-22T00:42:35ZengAssociation Française des Enseignants et Chercheurs en Cinéma et AudiovisuelMise au Point2261-96232011-01-01310.4000/map.938La sérialité au cinéma : une stratégie de marque ?Hélène LaurichesseThe serial phenomenon in the movie industry can be analysed as a strategy focus on a success reproduction. Sequels or saga literary’s adaptations illustrate this approach. The pre-existing fame is the first component of a brand’s strategy which manages to develop a customer loyalty program. The study of the Twilight's saga case, a series of books turned into multiple film episodes will allow us to analyse this logic.http://journals.openedition.org/map/938seriesstrategybrandmarketingTwilight |
| spellingShingle | Hélène Laurichesse La sérialité au cinéma : une stratégie de marque ? Mise au Point series strategy brand marketing Twilight |
| title | La sérialité au cinéma : une stratégie de marque ? |
| title_full | La sérialité au cinéma : une stratégie de marque ? |
| title_fullStr | La sérialité au cinéma : une stratégie de marque ? |
| title_full_unstemmed | La sérialité au cinéma : une stratégie de marque ? |
| title_short | La sérialité au cinéma : une stratégie de marque ? |
| title_sort | la serialite au cinema une strategie de marque |
| topic | series strategy brand marketing Twilight |
| url | http://journals.openedition.org/map/938 |
| work_keys_str_mv | AT helenelaurichesse laserialiteaucinemaunestrategiedemarque |