La sérialité au cinéma : une stratégie de marque ?
The serial phenomenon in the movie industry can be analysed as a strategy focus on a success reproduction. Sequels or saga literary’s adaptations illustrate this approach. The pre-existing fame is the first component of a brand’s strategy which manages to develop a customer loyalty program. The stud...
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| Format: | Article |
| Language: | English |
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Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
2011-01-01
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| Series: | Mise au Point |
| Subjects: | |
| Online Access: | http://journals.openedition.org/map/938 |