Imagination and Brand:
This article aims to pursue the following two questions: (1) What is imagination related to brand? (2) How can we build a new research paradigm based on brand and imagination? Based on a review of the literature in various fields, we found that while imagination is regarded as a critical concept in...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.004/_html/-char/en |