Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods
The aim of this article is to analyze marketing alliances between producers and retailers. In our view, there is a lack of research and publications on this increasingly important subject. This paper seeks to provide answers to the following research questions: (i) What is the scope of marketing a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Collegium of Economic Analysis, SGH Warsaw School of Economics
2017-08-01
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| Series: | Gospodarka Narodowa. The Polish Journal of Economics |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/gna/Sojusze-marketingowe-miedzy-detalistami-i-producentami-dobr-konsumpcyjnych-trwalego,100745,0,2.html |