Managing Income Creatively by Young Entrepreneurs in Bandung
Business competition is getting fiercer nowadays, especially in the city of Bandung, area of West Java in Indonesia. Moreover, today's consumers are increasingly savvy and choosy. The presence of several new cafés and restaurants for the past five years in this city indicates that not only fo...
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| Format: | Article |
| Language: | English |
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EconJournals
2019-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/7669 |
| _version_ | 1797910322247368704 |
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| author | Elizabeth Tiur Manurung Elvy Maria Manurung |
| author_facet | Elizabeth Tiur Manurung Elvy Maria Manurung |
| author_sort | Elizabeth Tiur Manurung |
| collection | DOAJ |
| description |
Business competition is getting fiercer nowadays, especially in the city of Bandung, area of West Java in Indonesia. Moreover, today's consumers are increasingly savvy and choosy. The presence of several new cafés and restaurants for the past five years in this city indicates that not only food and beverages are served, but that facilities for hanging out, playing and studying are being provided as well. This phenomenon has made an impact on young entrepreneurs in Bandung to further explore their creativity, as an unavoidable reality. A great deal of research has been conducted to examine the presence of cafés and restaurants affecting the lifestyle of users, but not many studies have focused on the creativity of the owners (entrepreneurs) in managing their income. This research has been conducted using qualitative methods, namely observation and interviews in order to reveal how the situation of market competition affects the creativity of these young entrepreneurs in managing their businesses, especially their income. Seven cafés and restaurants were selected through popularity criteria in initial discussions with students and ratings from websites, to become objects of observation. One hundred thirty-three respondents were randomly selected and interviewed when they visited the object under study. The results of the study show that young entrepreneurs have unique ways of attracting consumers and generating business income.
Keywords: creativity, young entrepreneurs, cafés, Bandung
JEL Classifications: M21, M31, M40.
DOI: https://doi.org/10.32479/irmm.7669
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| first_indexed | 2024-04-10T11:23:47Z |
| format | Article |
| id | doaj.art-c82f109f16d2498fa5e10b39ebc88cb7 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:23:47Z |
| publishDate | 2019-03-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-c82f109f16d2498fa5e10b39ebc88cb72023-02-15T16:18:32ZengEconJournalsInternational Review of Management and Marketing2146-44052019-03-01923795Managing Income Creatively by Young Entrepreneurs in BandungElizabeth Tiur ManurungElvy Maria Manurung0Parahyangan Catholic University Business competition is getting fiercer nowadays, especially in the city of Bandung, area of West Java in Indonesia. Moreover, today's consumers are increasingly savvy and choosy. The presence of several new cafés and restaurants for the past five years in this city indicates that not only food and beverages are served, but that facilities for hanging out, playing and studying are being provided as well. This phenomenon has made an impact on young entrepreneurs in Bandung to further explore their creativity, as an unavoidable reality. A great deal of research has been conducted to examine the presence of cafés and restaurants affecting the lifestyle of users, but not many studies have focused on the creativity of the owners (entrepreneurs) in managing their income. This research has been conducted using qualitative methods, namely observation and interviews in order to reveal how the situation of market competition affects the creativity of these young entrepreneurs in managing their businesses, especially their income. Seven cafés and restaurants were selected through popularity criteria in initial discussions with students and ratings from websites, to become objects of observation. One hundred thirty-three respondents were randomly selected and interviewed when they visited the object under study. The results of the study show that young entrepreneurs have unique ways of attracting consumers and generating business income. Keywords: creativity, young entrepreneurs, cafés, Bandung JEL Classifications: M21, M31, M40. DOI: https://doi.org/10.32479/irmm.7669 https://www.econjournals.com/index.php/irmm/article/view/7669 |
| spellingShingle | Elizabeth Tiur Manurung Elvy Maria Manurung Managing Income Creatively by Young Entrepreneurs in Bandung International Review of Management and Marketing |
| title | Managing Income Creatively by Young Entrepreneurs in Bandung |
| title_full | Managing Income Creatively by Young Entrepreneurs in Bandung |
| title_fullStr | Managing Income Creatively by Young Entrepreneurs in Bandung |
| title_full_unstemmed | Managing Income Creatively by Young Entrepreneurs in Bandung |
| title_short | Managing Income Creatively by Young Entrepreneurs in Bandung |
| title_sort | managing income creatively by young entrepreneurs in bandung |
| url | https://www.econjournals.com/index.php/irmm/article/view/7669 |
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