Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising

Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising

The article highlights the reasons for the use of sexist advertising by Ukrainian companies and the impact of such phenomena on a woman's social image and general well-being, as well as consumer culture. Although there is a more entrenched view of equality in the Western world today, sexism sti...

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Bibliographic Details
Main Authors: Nadiya Viytalyuk, Yuliia Maslova
Format: Article
Language:English
Published: Nicolaus Copernicus University in Toruń, Poland - University Sports Center 2020-12-01
Series:Pedagogy and Psychology of Sport
Subjects:
sexism
advertising
sexualization
objectification
Online Access:https://apcz.umk.pl/czasopisma/index.php/PPS/article/view/32394

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