Innovativeness in food small business: What is its relationship with marketing?

Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SME...

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Main Authors: Alessandro BANTERLE, Alessia CAVALIERE, Laura CARRARESI, Stefanella STRANIERI
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2011-10-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-201110-0002_innovativeness-in-food-small-business-what-is-its-relationship-with-marketing.php
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author Alessandro BANTERLE
Alessia CAVALIERE
Laura CARRARESI
Stefanella STRANIERI
author_facet Alessandro BANTERLE
Alessia CAVALIERE
Laura CARRARESI
Stefanella STRANIERI
author_sort Alessandro BANTERLE
collection DOAJ
description Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SMEs), the level of innovativeness can be high. The literature shows that the firm marketing capabilities are very important for innovation in the food industry, to guarantee that innovation reflects the market needs. The purpose of this paper is to analyse the relationship between the level of firm innovativeness and different steps of the marketing management process, to understand if good marketing capabilities can affect the firm innovativeness. An interactive questionnaire available on the web was used for the data collection. The survey was conducted on 468 European SMEs. Linear Regression was run to assess the link between marketing activities and the level of firm innovativeness. Our empirical analysis reveals that the SME marketing capabilities show significant and positive relationships with firm innovativeness.
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spelling doaj.art-c84b0f49b5594862b92b333f63c2bec32023-02-23T03:24:05ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952011-10-01571047448310.17221/185/2010-AGRICECONage-201110-0002Innovativeness in food small business: What is its relationship with marketing?Alessandro BANTERLE0Alessia CAVALIERE1Laura CARRARESI2Stefanella STRANIERI3Department of Agricultural, Food and Environmental Economics, University of Milan, Milan, ItalyDepartment of Agricultural, Food and Environmental Economics, University of Milan, Milan, ItalyDepartment of Agricultural, Food and Environmental Economics, University of Milan, Milan, ItalyDepartment of Agricultural, Food and Environmental Economics, University of Milan, Milan, ItalySmall businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SMEs), the level of innovativeness can be high. The literature shows that the firm marketing capabilities are very important for innovation in the food industry, to guarantee that innovation reflects the market needs. The purpose of this paper is to analyse the relationship between the level of firm innovativeness and different steps of the marketing management process, to understand if good marketing capabilities can affect the firm innovativeness. An interactive questionnaire available on the web was used for the data collection. The survey was conducted on 468 European SMEs. Linear Regression was run to assess the link between marketing activities and the level of firm innovativeness. Our empirical analysis reveals that the SME marketing capabilities show significant and positive relationships with firm innovativeness.https://agricecon.agriculturejournals.cz/artkey/age-201110-0002_innovativeness-in-food-small-business-what-is-its-relationship-with-marketing.phptraditional food productsinnovationmarketing management capabilitieslinear regression model
spellingShingle Alessandro BANTERLE
Alessia CAVALIERE
Laura CARRARESI
Stefanella STRANIERI
Innovativeness in food small business: What is its relationship with marketing?
Agricultural Economics (AGRICECON)
traditional food products
innovation
marketing management capabilities
linear regression model
title Innovativeness in food small business: What is its relationship with marketing?
title_full Innovativeness in food small business: What is its relationship with marketing?
title_fullStr Innovativeness in food small business: What is its relationship with marketing?
title_full_unstemmed Innovativeness in food small business: What is its relationship with marketing?
title_short Innovativeness in food small business: What is its relationship with marketing?
title_sort innovativeness in food small business what is its relationship with marketing
topic traditional food products
innovation
marketing management capabilities
linear regression model
url https://agricecon.agriculturejournals.cz/artkey/age-201110-0002_innovativeness-in-food-small-business-what-is-its-relationship-with-marketing.php
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