Unintended consumption: The effects of four e-commerce dark patterns

Dark patterns, the manipulation and deliberate presentation of information to influence consumer decision-making, can lead to unintended purchases and overconsumption. Past studies have established the prevalence of dark patterns in e-commerce. Yet, few studies have investigated the differential eff...

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Detalhes bibliográficos
Main Authors: Woon Chee Koh, Yuan Zhi Seah
Formato: Artigo
Idioma:English
Publicado em: Elsevier 2023-12-01
Colecção:Cleaner and Responsible Consumption
Acesso em linha:http://www.sciencedirect.com/science/article/pii/S2666784323000463