Road to Fame: Social Trajectory of Takahata Isao

This paper examines how Takahata Isao’s reputation as a filmmaker was established, focusing on the period between <i>Horus: The Prince of the Sun</i> (1968) and <i>Only Yesterday</i> (1991), using Pierre Bourdieu’s concepts of “field” and “consecration”. Through detailed anal...

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Main Author: Shiro Yoshioka
Format: Article
Language:English
Published: MDPI AG 2020-07-01
Series:Arts
Subjects:
Online Access:https://www.mdpi.com/2076-0752/9/3/81
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author Shiro Yoshioka
author_facet Shiro Yoshioka
author_sort Shiro Yoshioka
collection DOAJ
description This paper examines how Takahata Isao’s reputation as a filmmaker was established, focusing on the period between <i>Horus: The Prince of the Sun</i> (1968) and <i>Only Yesterday</i> (1991), using Pierre Bourdieu’s concepts of “field” and “consecration”. Through detailed analysis of promotion strategies, popular and critical reception of his films, and his appearance in different types of media in the form of essays and interviews, I will discuss how Takahata and his films were “consecrated”, or came to be recognized as something respectable and deserve critical attention. Throughout the analysis the focus will be on the relationship between different “fields” rather than his films. I will contend that the process of his consecration is deeply related to that of the establishment of the field of anime and its fandom in the late 1970s, and its relationship with other fields with greater cultural capital, such as literature and live-action films as well as non-Japanese animations. The association of Takahata and his films with these fields was used by media, stakeholders in film productions including Studio Ghibli and publishing houses Tokuma shoten and Shinchōsha, as well as Takahata himself, to distinguish him and his films from other anime.
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spelling doaj.art-c85c2f52188046318a20087d7ecfb91e2023-11-20T07:09:22ZengMDPI AGArts2076-07522020-07-01938110.3390/arts9030081Road to Fame: Social Trajectory of Takahata IsaoShiro Yoshioka0School of Modern Languages, Newcastle University, Newcastle upon Tyne NE1 7RU, UKThis paper examines how Takahata Isao’s reputation as a filmmaker was established, focusing on the period between <i>Horus: The Prince of the Sun</i> (1968) and <i>Only Yesterday</i> (1991), using Pierre Bourdieu’s concepts of “field” and “consecration”. Through detailed analysis of promotion strategies, popular and critical reception of his films, and his appearance in different types of media in the form of essays and interviews, I will discuss how Takahata and his films were “consecrated”, or came to be recognized as something respectable and deserve critical attention. Throughout the analysis the focus will be on the relationship between different “fields” rather than his films. I will contend that the process of his consecration is deeply related to that of the establishment of the field of anime and its fandom in the late 1970s, and its relationship with other fields with greater cultural capital, such as literature and live-action films as well as non-Japanese animations. The association of Takahata and his films with these fields was used by media, stakeholders in film productions including Studio Ghibli and publishing houses Tokuma shoten and Shinchōsha, as well as Takahata himself, to distinguish him and his films from other anime.https://www.mdpi.com/2076-0752/9/3/81Takahata IsaoStudio GhibliMiyazaki HayaoSuzuki Toshio<i>Animage</i>promotion strategies
spellingShingle Shiro Yoshioka
Road to Fame: Social Trajectory of Takahata Isao
Arts
Takahata Isao
Studio Ghibli
Miyazaki Hayao
Suzuki Toshio
<i>Animage</i>
promotion strategies
title Road to Fame: Social Trajectory of Takahata Isao
title_full Road to Fame: Social Trajectory of Takahata Isao
title_fullStr Road to Fame: Social Trajectory of Takahata Isao
title_full_unstemmed Road to Fame: Social Trajectory of Takahata Isao
title_short Road to Fame: Social Trajectory of Takahata Isao
title_sort road to fame social trajectory of takahata isao
topic Takahata Isao
Studio Ghibli
Miyazaki Hayao
Suzuki Toshio
<i>Animage</i>
promotion strategies
url https://www.mdpi.com/2076-0752/9/3/81
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