Value-directed information search in partner choice
It is a widely held view that people rely on incomplete information to find a relationship partner, resulting in non-compensatory choice heuristics. However, recent experimental work typically finds that partner choice follows compensatory choice strategies. To bridge this gap between theory and exp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2022-11-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/22/220529/jdm220529.pdf |
| _version_ | 1797725228113068032 |
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| author | Hongyi Wang Jiaxin Ma Lisheng He |
| author_facet | Hongyi Wang Jiaxin Ma Lisheng He |
| author_sort | Hongyi Wang |
| collection | DOAJ |
| description | It is a widely held view that people rely on incomplete
information to find a relationship partner, resulting in non-compensatory
choice heuristics. However, recent experimental work typically finds that
partner choice follows compensatory choice strategies. To bridge this gap
between theory and experimental evidence, we characterize the mate choice
problem by distinguishing the information search process from the evaluation
process. In an eye-tracking experiment and a MouseLab experiment, we show that
people display strong value-directed search heuristics in response to all types
of cues and that the magnitude of value-directed searches increases with cue
primacy. Cue primacy also explains the interaction effect of cue type and
participant sex on the extent of valued-directed search. We further argue that
value-directed searching does not necessarily lead to non-compensatory choice
rules but may serve compensatory decision-making. Our results demonstrate that
people may adopt remarkably smart search heuristics to find an ideal partner
efficiently. |
| first_indexed | 2024-03-12T10:28:08Z |
| format | Article |
| id | doaj.art-c862fdc4b1a14df9883f0d528e607219 |
| institution | Directory Open Access Journal |
| issn | 1930-2975 |
| language | English |
| last_indexed | 2024-03-12T10:28:08Z |
| publishDate | 2022-11-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | Judgment and Decision Making |
| spelling | doaj.art-c862fdc4b1a14df9883f0d528e6072192023-09-02T09:35:19ZengCambridge University PressJudgment and Decision Making1930-29752022-11-0117612871312Value-directed information search in partner choiceHongyi WangJiaxin MaLisheng HeIt is a widely held view that people rely on incomplete information to find a relationship partner, resulting in non-compensatory choice heuristics. However, recent experimental work typically finds that partner choice follows compensatory choice strategies. To bridge this gap between theory and experimental evidence, we characterize the mate choice problem by distinguishing the information search process from the evaluation process. In an eye-tracking experiment and a MouseLab experiment, we show that people display strong value-directed search heuristics in response to all types of cues and that the magnitude of value-directed searches increases with cue primacy. Cue primacy also explains the interaction effect of cue type and participant sex on the extent of valued-directed search. We further argue that value-directed searching does not necessarily lead to non-compensatory choice rules but may serve compensatory decision-making. Our results demonstrate that people may adopt remarkably smart search heuristics to find an ideal partner efficiently.http://journal.sjdm.org/22/220529/jdm220529.pdfinformation search partner choice cue primacy process tracing computational modeling.nakeywords |
| spellingShingle | Hongyi Wang Jiaxin Ma Lisheng He Value-directed information search in partner choice Judgment and Decision Making information search partner choice cue primacy process tracing computational modeling.nakeywords |
| title | Value-directed
information search in partner choice |
| title_full | Value-directed
information search in partner choice |
| title_fullStr | Value-directed
information search in partner choice |
| title_full_unstemmed | Value-directed
information search in partner choice |
| title_short | Value-directed
information search in partner choice |
| title_sort | value directed information search in partner choice |
| topic | information search partner choice cue primacy process tracing computational modeling.nakeywords |
| url | http://journal.sjdm.org/22/220529/jdm220529.pdf |
| work_keys_str_mv | AT hongyiwang valuedirectedinformationsearchinpartnerchoice AT jiaxinma valuedirectedinformationsearchinpartnerchoice AT lishenghe valuedirectedinformationsearchinpartnerchoice |