Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching

Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others’ esteem and the desire to meet others’ expectations. Though all play a role, only the desire to meet others’ expectations can sustain compliance when neither public nor private monitoring...

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Main Authors: Giulia eAndrighetto, Daniela eGrieco, Luca eTummolini
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-10-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01413/full
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author Giulia eAndrighetto
Giulia eAndrighetto
Daniela eGrieco
Luca eTummolini
author_facet Giulia eAndrighetto
Giulia eAndrighetto
Daniela eGrieco
Luca eTummolini
author_sort Giulia eAndrighetto
collection DOAJ
description Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others’ esteem and the desire to meet others’ expectations. Though all play a role, only the desire to meet others’ expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others’ empirical or normative expectations. We propose a new experimental design to isolate this motivation and to investigate what expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others’ normative expectations can motivate a significant number of people to comply with costly social norms.
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spelling doaj.art-c8888c99aec44ec686ab85e4b68dc3bc2022-12-21T17:30:57ZengFrontiers Media S.A.Frontiers in Psychology1664-10782015-10-01610.3389/fpsyg.2015.01413143005Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watchingGiulia eAndrighetto0Giulia eAndrighetto1Daniela eGrieco2Luca eTummolini3Institute of Cognitive Sciences and Technologies (ISTC-CNR)European University Institute (EUI)Bocconi UniversityInstitute of Cognitive Sciences and Technologies (ISTC-CNR)Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others’ esteem and the desire to meet others’ expectations. Though all play a role, only the desire to meet others’ expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others’ empirical or normative expectations. We propose a new experimental design to isolate this motivation and to investigate what expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others’ normative expectations can motivate a significant number of people to comply with costly social norms.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01413/fullsocial normsverbal communicationnorm violationLegitimacyPsychological game theorySocial norm compliance
spellingShingle Giulia eAndrighetto
Giulia eAndrighetto
Daniela eGrieco
Luca eTummolini
Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
Frontiers in Psychology
social norms
verbal communication
norm violation
Legitimacy
Psychological game theory
Social norm compliance
title Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
title_full Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
title_fullStr Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
title_full_unstemmed Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
title_short Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
title_sort perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
topic social norms
verbal communication
norm violation
Legitimacy
Psychological game theory
Social norm compliance
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01413/full
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