Emotional intelligence training as an intervention to diminish consumer materialism

Research confirms the existence of links between a personality’s propensity for materialism, and various social and psychological ills: compulsive buying, poorer mental health, etc. The development of emotional intelligence (EI) helps to solve such issues. However, the creation of EI development pro...

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Main Authors: Dalia Antinienė, Rosita Lekavičienė, Aušra Rūtelionė, Beata Šeinauskienė
Format: Article
Language:English
Published: Entrepreneurship and Sustainability Center 2022-09-01
Series:Entrepreneurship and Sustainability Issues
Online Access:https://jssidoi.org/jesi/article/998
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author Dalia Antinienė
Rosita Lekavičienė
Aušra Rūtelionė
Beata Šeinauskienė
author_facet Dalia Antinienė
Rosita Lekavičienė
Aušra Rūtelionė
Beata Šeinauskienė
author_sort Dalia Antinienė
collection DOAJ
description Research confirms the existence of links between a personality’s propensity for materialism, and various social and psychological ills: compulsive buying, poorer mental health, etc. The development of emotional intelligence (EI) helps to solve such issues. However, the creation of EI development programme is complex. In addition, sucg programmes developed tend to lack a clear EI model, are not differentiated according to specific participant problems (e.g., materialism), underestimate certain aspects of the change in the EI level, etc. Thus the purpose of the present paper is to present essential EI programme curriculum methodological guidelines and recommendations for the creation of a specialised materialism reduction programme. Results and conclusions. The curriculum must implement the following principles: adaptation according to the participant age and nature of the demonstrated behaviour (in this case – materialism); linking certain tasks to a practical application to develop real-life skills; establishment of objective criteria to assess the EI level and materialism changes at the end of training. The recommended format of the three-stage EI curriculum is: I. Development of self-awareness; II. Self-management training; III. Application of learnt emotional competencies in a group by modelling various situations relevant to participants. A qualified coach must provide ongoing feedback consisting of reinforcement and constructive criticism. Recommended EI training methods: discussion, modelling, role play, etc. Essential factors for the effectiveness of the EI curriculum: selection of motivated participants, coach competence, reliability, validity and objectivity of EI and materialism change measurement tools, transfer of tasks to real-life situations, and measurement of the impact stability after at least 3 months.
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spelling doaj.art-c8ac2eb1aa0545628f2ab2434bf29b792024-01-05T10:19:27ZengEntrepreneurship and Sustainability CenterEntrepreneurship and Sustainability Issues2345-02822022-09-0110132834310.9770/jesi.2022.10.1(17)Emotional intelligence training as an intervention to diminish consumer materialismDalia Antinienėhttps://orcid.org/0000-0003-1199-3186Rosita Lekavičienėhttps://orcid.org/0000-0003-1322-9835Aušra Rūtelionėhttps://orcid.org/0000-0002-1013-0170Beata Šeinauskienėhttps://orcid.org/0000-0003-1791-0214Research confirms the existence of links between a personality’s propensity for materialism, and various social and psychological ills: compulsive buying, poorer mental health, etc. The development of emotional intelligence (EI) helps to solve such issues. However, the creation of EI development programme is complex. In addition, sucg programmes developed tend to lack a clear EI model, are not differentiated according to specific participant problems (e.g., materialism), underestimate certain aspects of the change in the EI level, etc. Thus the purpose of the present paper is to present essential EI programme curriculum methodological guidelines and recommendations for the creation of a specialised materialism reduction programme. Results and conclusions. The curriculum must implement the following principles: adaptation according to the participant age and nature of the demonstrated behaviour (in this case – materialism); linking certain tasks to a practical application to develop real-life skills; establishment of objective criteria to assess the EI level and materialism changes at the end of training. The recommended format of the three-stage EI curriculum is: I. Development of self-awareness; II. Self-management training; III. Application of learnt emotional competencies in a group by modelling various situations relevant to participants. A qualified coach must provide ongoing feedback consisting of reinforcement and constructive criticism. Recommended EI training methods: discussion, modelling, role play, etc. Essential factors for the effectiveness of the EI curriculum: selection of motivated participants, coach competence, reliability, validity and objectivity of EI and materialism change measurement tools, transfer of tasks to real-life situations, and measurement of the impact stability after at least 3 months.https://jssidoi.org/jesi/article/998
spellingShingle Dalia Antinienė
Rosita Lekavičienė
Aušra Rūtelionė
Beata Šeinauskienė
Emotional intelligence training as an intervention to diminish consumer materialism
Entrepreneurship and Sustainability Issues
title Emotional intelligence training as an intervention to diminish consumer materialism
title_full Emotional intelligence training as an intervention to diminish consumer materialism
title_fullStr Emotional intelligence training as an intervention to diminish consumer materialism
title_full_unstemmed Emotional intelligence training as an intervention to diminish consumer materialism
title_short Emotional intelligence training as an intervention to diminish consumer materialism
title_sort emotional intelligence training as an intervention to diminish consumer materialism
url https://jssidoi.org/jesi/article/998
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